An innovation strategy correctly informs which job executor, job, and segment to target and which unmet customer needs to address to accelerate growth through innovation. Learn more.
Andy Binns is managing director of Change Logic LLC, a Boston-based strategic advisory firm, and co-author of Corporate Explorer and the new Corporate Explorer Fieldbook. He will join Tony Ulwick for a live webinar on September 27 on Unleashing Growth: How to Define Your Market for New Ventures in Established Companies.
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