INNOVATION TRAINING
Be an innovation champion
LEARN THE INNOVATION PROCESS THAT IS USED BY THE BEST COMPANIES IN THE WORLD
Tired of unreliable
innovation frameworks?
Are you
trying to…
Are you trying to…
Take the guesswork out of innovation?
Help your company make innovation a competitive advantage?
Break down silos with a common language for innovation?
Become a master of innovation to advance in your career?
Learn an innovation process that will ensure your success?
As an innovator, having access to an effective, end-to-end innovation process is a prerequisite for success. Yet many innovators are left to cobble together a hodgepodge of incompatible innovation practices that fail to deliver.
Strategyn’s practitioners have spent decades applying and perfecting Outcome-Driven Innovation® (ODI), a comprehensive strategy and innovation process that addresses this issue and increases your chances of success by 5X.
Prepare for the future of innovation with our innovation training programs.
ODI is the most advanced Jobs-to-be-Done innovation method, and now you can make it your competitive advantage.
Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.
We were a business facing a potential crisis. Using ODI, we were able to discover many new growth opportunities, pull together a valuable offering and reframe our marketing message around a PC lifecycle management offering. In a market under immense price pressure, Strategyn helped us grow a struggling business.
Strategyn helped us understand that our product was poorly positioned and failed to get important parts of the job done. They helped us identify and fill the gaps, which we accomplished with targeted development and M&A activity. The project had a significant financial impact on the business. We have had similar successes with other ODI projects.
We started to see results from our new messaging and positioning strategy almost immediately. It contributed to an outstanding year. In the end, we grew greater than 30% and the ODI process played a significant role in that growth. Every one of our products had double-digit growth. We far outpaced our competitors.
I want to thank the Strategyn team for its contributions on this journey. Your teams had a huge positive effect on me, our teams and on MDCO. We learned so much working with you and I believe the outputs, not to mention the mindset you helped us shape, is groundbreaking in an industry that traditionally struggles with innovation management.
Your Outcome-Driven Innovation process is right on point—and we benefited from the approach and your guidance enormously. It drove our technology selection, our development priorities, manufacturing strategies and commercial planning.
Using Strategyn’s approach, we introduced 19 new angioplasty balloon products—all of which became number 1 or 2 in the market. Our market share grew from 2% to over 20%. In addition, we prioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years—the fastest growing medical device in history.
Engagement Options
STRATEGYN EDUCATIONAL CONTENT
Click Here
FUNDAMENTALS
CLASS
CUSTOMIZED
TRAINING
To get a very basic understanding of ODI as the process to practice Jobs-to-be-Done Theory
2-day live event that dives deep into stages 1 & 2 of ODI, arming you with the ability to define your market and understand the underlying needs that drive customer behavior.
Customized training courses with dedicated instructor support, arming you with the ability to execute on ODI at different competency levels
For teams that want to get familiar with what ODI is and evaluate if it fits their business needs.
For teams that want to get familiar with what ODI is and evaluate if it fits their business needs.
For teams that want to understand how to capture and quantify their customer needs and drive strategy.
STRATEGYN EDUCATIONAL CONTENT
Available at strategyn.com
To get a very basic understanding of ODI as the process to practice Jobs-to-be-Done Theory
For teams that want to get familiar with what ODI is and evaluate if it fits their business needs.
FUNDAMENTALS CLASS
2-day live event that dives deep into stages 1 & 2 of ODI, arming you with the ability to define your market and understand the underlying needs that drive customer behavior.
For teams that want to get familiar with what ODI is and evaluate if it fits their business needs.
CUSTOMIZED
TRAINING
Talk to an Expert
Customized training courses with dedicated instructor support, arming you with the ability to execute on ODI at different competency levels
For teams that want to understand how to capture and quantify their customer needs and drive strategy.
Strategyn’s Philosophy of Learning
We have helped many organizations do this, and over the years refined a set of principles that lead learners to their desired learning outcomes.
Our innovation training program will help your team build an internal innovation competency.
1
Strategyn defines a skill as “the ability to achieve a desired outcome at will”
2
Strategyn defines teaching as “the process if verifying that a learner can execute a skill”
3
Verification of learning occurs when the learner shows proof that they achieved the outcome
4
Learning deepens/accelerates when the learner applies the skill to a meaningful outcome
5
Learning turns into mastery when the learner applies the skill in multiple contexts over time
6
The more complex the skill, the more time it takes to ensure successful acquisition of the skill
7
Therefore, an effective program to learn ODI intersperses self-paced and live instruction to provide the time and guidance needed to both learn and apply ODI to a market