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Learn from the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation® how to transform your innovation process from an art to a science.

FEATURED POSTS

The Official JTBD Playbook

By Jon Dome | June 2, 2021 | Featured, Uncategorized

How to find growth opportunities in times of crisis

By Tony Ulwick | October 15, 2020 | Featured, Innovation Strategy, Understanding Customer Needs

HBR | The Customer-Centered Innovation Map

By Tony Ulwick | November 19, 2020 | Featured

1 2 Next »

MORE POSTS

Innovation’s Strategy Problem: answering the big “why” and “where” questions

By Andy Binns | September 6, 2023 | Innovation Strategy

How I Went From A $1 Billion Product Failure To the Fastest-Growing Medical Device In History

By Tony Ulwick | March 8, 2023 | Innovation Strategy, Jobs-to-be-Done, Product Strategy

You’re spending too much on product development

By Rob Schade | February 27, 2023 | Market Segmentation, Outcome-Driven Innovation, Product Strategy

A recession is your business’s biggest opportunity

By Rob Schade | February 26, 2023 | Fundamentals, Ideation, Innovation Culture

Your market is not mature—your product is

By Rob Schade | January 29, 2023 | Innovation Strategy, Product Strategy

Create better products faster with design thinking + JTBD

Create better products faster with design thinking + JTBD

By Lisa Spencer | October 6, 2021 | Jobs-to-be-Done, Strategyn

Product Feature Prioritization —How to Align on the Right List

By Bob Pennisi Ph.D. | March 3, 2021 | Product Strategy

Take the guesswork out of innovation

By Tony Ulwick | September 20, 2020 | Innovation Strategy, Outcome-Driven Innovation

Customer Needs Through a Jobs-to-be-Done Lens

By Tony Ulwick | November 6, 2019 | Jobs-to-be-Done, Outcome-Driven Innovation, Understanding Customer Needs

1 2 3 … 8 Next »

Stop guessing. Start innovating.

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