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Learn from the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation® how to transform your innovation process from an art to a science.

FEATURED POSTS

The Official JTBD Playbook

By Jon Dome | June 2, 2021 | Featured, Uncategorized

How to find growth opportunities in times of crisis

By Tony Ulwick | October 15, 2020 | Featured, Innovation Strategy, Understanding Customer Needs

HBR | The Customer-Centered Innovation Map

By Tony Ulwick | November 19, 2020 | Featured

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MORE POSTS

Create better products faster with design thinking + JTBD

Create better products faster with design thinking + JTBD

By Lisa Spencer | October 6, 2021 | Jobs-to-be-Done, Strategyn

Product Feature Prioritization —How to Align on the Right List

By Bob Pennisi Ph.D. | March 3, 2021 | Product Strategy

Take the guesswork out of innovation

By Tony Ulwick | September 20, 2020 | Innovation Strategy, Outcome-Driven Innovation

Customer Needs Through a Jobs-to-be-Done Lens

By Tony Ulwick | November 6, 2019 | Jobs-to-be-Done, Outcome-Driven Innovation, Understanding Customer Needs

The Job-to-Be-Done Growth Strategy Framework

By Tony Ulwick | May 16, 2019 | Jobs-to-be-Done

The Birth of Predictable Innovation

By Tony Ulwick | May 16, 2019 | Jobs-to-be-Done, Outcome-Driven Innovation

Align your product teams around value creation

Align your product teams around value creation

By Tony Ulwick | March 31, 2021 | Jobs-to-be-Done, Product Strategy, Strategyn, Understanding Customer Needs

Why your budgeting process is failing your business (and how to do better)

Why Your Budgeting Process is failing

By Bob Pennisi Ph.D. | September 24, 2021 | Innovation Strategy, Outcome-Driven Innovation, Strategyn

The Official JTBD Playbook

By Jon Dome | June 2, 2021 | Featured, Uncategorized

1 2 3 … 8 Next »

Stop guessing. Start innovating.

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