Blog2020-12-11T08:47:44-08:00
RESOURCES

The Strategyn Blog

Learn from the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation® how to transform your innovation process from an art to a science.
RESOURCES

The Strategyn Blog

Learn from the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation® how to transform your innovation process from an art to a science.

FEATURED POSTS

BEST OF TOPICS

Product Strategy
You Need More than Intuition for Successful Innovations
Is Bill Gates Wrong? Predicting the 10 Next Big Innovations
Jobs-To-Be-Done Brings New, Deep Insights To Product Development
Product Managers Are Obsolete; Focus on the Job-to-be-Done
Market Segmentation
What hidden segments exist in your market?
Jobs-To-Be-Done

Avoid These Common Mistakes When Getting Started With Jobs-To-Be-Done
How to Define Your Brand’s Growth Strategy with Jobs-to-Be-Done
The Birth of Predictable Innovation: How to Achieve Profitable Growth Every Time

Understanding Customer Needs
How Should Customer “Needs” Be Defined?
Who is your customer?

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