Think Customer-Centric

And create the products and services your customers want.

As the leading innovation consulting firm, Strategyn has helped dozens of Fortune 100
companies create winning products and services with a success rate that is five times
the industry average. How is this possible? Over the last 24 years, we invented an
innovation process that mitigates the risk of failure. Our results speak for
themselves. Build a customer-centric organization with help from the
top innovation consulting firm and services provider.

We help companies excel at innovation

Innovation consulting services that deliver

As the pioneers of jobs-to-be-done theory and Outcome-Driven Innovation, we can help you drive customer-centric growth.

As the world's leading innovation consulting firm, we understand that your success at creating a customer-centric organization is dependent on (i) knowing what unique customer insights are needed to drive customer-centric decision making, (ii) obtaining the needed customer insights, and (iii) knowing when and how to use the insights to make business decisions that are focused on value creation. Strategyn can help you on all fronts.

We are the only innovation consulting firm licensed to practice Outcome-Driven Innovation (ODI), a powerful innovation process invented in 1991 by our founder Tony Ulwick. Using ODI, our innovation consulting services team has helped one-third of Fortune 100 companies discover hidden opportunities for growth and formulate growth strategies that address them. We have helped Johnson & Johnson, Microsoft, Arm & Hammer, Bosch, Ingersoll Rand and dozens of other companies generate over $10 billion in new revenue. ODI’s 86% success rate is transformative.

Strategyn and its innovation consulting services team now offer a Customer Centricity Program, designed to ensure the decisions your planning, marketing, development, and R&D functions make are customer-centric. To learn more, download the white paper Blueprint for Creating a Customer-Centric Culture of Innovation.

Adopt ODI and make the world's most effective innovation process the foundation of your customer centricity program. We offer workshops, strategy engagements, training, support, customized innovation programs, and more. Learn about Strategyn's innovation consulting services:

Market strategy | Product strategy | Innovation strategy | Innovation management | Innovation training and support

Learn how ODI works

Make ODI the foundation for your customer centricity program.

In What Customers Want, innovation consulting expert Tony Ulwick explains what the Outcome-Driven Innovation process is and how it works. The methods introduced in this book have transformed the way companies and academics think about innovation.

Buy the book or learn more about applying Outcome-Driven Innovation below:

What Customers Want

Buy the book