The Future Of Innovation

Exclusively from the pioneers of Jobs-to-be-Done Theory
and Outcome-Driven Innovation (ODI).

As a leading growth strategy and innovation consulting firm, Strategyn helps Fortune 500
companies grow in core, adjacent and new markets with a success rate that is five times
(5X) the industry average. How is this possible? Over the last 25 years, we invented a
customer-centric, data-driven innovation process that mitigates the risk of failure.
Our results speak for themselves. Formulate a winning growth strategy with help
from one of the top innovation consulting firms and service providers.

Discover Outcome-Driven Innovation

Watch the ODI overview

Resources

Learn more about Outcome-Driven Innovation® and why it is the world’s most powerful innovation process.
We have successfully applied ODI in nearly every industry and we are confident it will work for you.
Make the ultimate upgrade in innovation.

What Customers Want

Tony Ulwick's original Jobs-to-be-Done book. This seminal and timeless book explains how to transform Jobs Theory into practice using ODI.

Free chapter 2 preview Free audiobook

JTBD: Theory to Practice

In his latest book, Tony Ulwick takes Jobs-to-be-Done theory and the ODI process to the next level. A new release. Buy it now!

Customer-Driven Innovation Free download Harvard Business Review
Customer-Driven Innovation Free download MITSloan Management Review
The Customer-Centered Innovation Map Harvard Business Review
Turn Customer Input into Innovation Harvard Business Review
Debunking Myths about Customer Needs American Marketing Association

Jobs-to-be-Done Growth Strategy Matrix Strategyn Webinar, December 7, 2016
Discover Hidden Segments of Opportunity Strategyn Webinar, May 24, 2016
Watch The ODI Overview ODI Overview
Creating a Customer-Centric Innovation Program Strategyn Webinar, July 30, 2015
Turn Customer Input into Innovation Strategyn Webinar, February 24, 2016
Using Ethnographic Research to Drive Innovation Strategyn Webinar, November 4, 2015
Applying Jobs-to-be-Done Theory Strategyn Webinar, March 15th, 2017

Case Studies

Strategyn’s innovation consulting team has generated over $15 billion in revenue for its clients. We have worked with more than one third of the Fortune 100, in B2B and B2C, and up and down the supply chain.

Here are just a few of our clients' successes.

Innovation Consulting Services

Our innovation consulting services include ODI-based research, market and product strategy engagements, workshops, training, support, customized innovation programs, and more. Learn more.

Market and product strategy

Using ODI-based research, our innovation consultants discover hidden segments of opportunity. We use these insights to formulate market strategies that drive short-term revenue gains and product strategies that build customer loyalty and drive future growth.

Outcome-based segmentation

Segment your customers around unmet outcomes and discover underserved segments, overserved segments, and hidden opportunities for growth. Target an underserved segment that will pay more to get the job done better and disrupt the market from the top down.

Opportunity discovery

Our ODI-based research methods reveal which customer needs are underserved and to what degree. Discover what unmet needs to target for value creation.

Customer needs discovery

Become more customer-centric by gaining agreement on what a customer need is and providing your team with a set of “perfect” customer need statements.

Competitive analysis

Look at your market through a jobs-to-be-done lens and see the strengths and weaknesses of the competing products. Learn who gets the job done best.

Introductory workshops

Get acquainted with Strategyn and our approach to innovation. See your markets through a new lens and understand your customers’ needs at a new level.

Testimonials

Over our 25-year history in innovation consulting we have amassed a loyal following of innovators who have witnessed the power of our unique approach. We hope that one day, you will be one of them.

Arm & Hammer

“With Strategyn’s help, every one of our products achieved double-digit year-to-year revenue growth in 2014.” Scott Druker

Abbott Medical Optics

“The ODI process is valuable for service innovation as it makes the intangible customer experience tangible.” Angelo Rago

Hussmann

“Strategyn’s customer-centric approach to innovation helped us turnaround our LED lighting business.” Clay Rohrer

Microsoft

“Strategyn’s approach to innovation allowed us to turn-around and grow a struggling business.” Dave Wascha

Kroll Ontrack

Strategyn helped us disrupt a market and grow to a position of market leadership.” Ben Allen

Harvard Business School

“Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.” Clayton M. Christensen

Innovate Like Edison

“Strategyn’s outcome-driven methodology is the most robust approach to driving value creation that I’ve ever seen.” Sarah Miller Caldicott

Bosch

“Using Strategyn’s methods, we uncovered hidden opportunities for growth in the mature circular saw market.” Andrew Reed

Cordis

“Using Strategyn’s approach we launched the stent, the fastest growing medical device in history.” Rick Faleschini

Team

The Strategyn team shares a common set of values: a passion for innovation, excellence in what we do, and our clients’ success. We are changing the way the world innovates. View more.

Tony Ulwick Founder & CEO

Mitch Auran Managing Member & CFO

Petr Salz Director of Business Development

Melissa Oakes Director of Sales

Bob Pennisi Managing Director

Rick Norman Senior Consultant

Eric Eskey Principal & Consultant

Perrin Hamilton Senior Engagement Manager

Sabeen Sattar Product Strategist

Ryan Burke Engagement Manager

Jacqueline Johnston Sales Development

Rob Schade Chief Customer Officer

Contact Us

Reach out to arrange a 30-minute discussion with our founder Tony Ulwick.
Get started on your customer-centric journey with help from the leading innovation consulting firm.

United States

+1 866 729 8400

info@strategyn.com

EMEA

+31 40 2261800

psalz@strategyn.com

France & Italy

+41 79 596 34 27

maurizio.beltrami@strategyn.com

Germany, Austria & Switzerland

+43 7472 65510 121

martin.pattera@strategyn.com