Outcome-Driven Innovation®
Outcome-Driven Innovation®
Create phenomenally successful products the first time and every time.
Create phenomenally successful products the first time and every time.
WHO ARE WE?
WHO ARE WE?
We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.
We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.
WHO ARE WE?
WHO ARE WE?
We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.
We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.
THOUGHT LEADER INSIGHTS
The Official JTBD Playbook
Your step by step guide to learn everything you need to know about launching hugely successful products.
THOUGHT
LEADER
INSIGHTS
THOUGHT LEADER INSIGHTS
THOUGHT
LEADER
INSIGHTS
THOUGHT LEADER INSIGHTS
How Outcome-Driven Innovation® Works
The process improves your innovation success rate by 5x because it ties the actions of Product Development, R&D, Marketing, and Sales to a set of customer metrics aligned to the customer’s job-to-be-done.
How Outcome-Driven Innovation® Works
By focusing on the customer’s job-to-be-done, companies are able to capture and use a new set of inputs to inform the strategy and innovation process.
THE PROCESS
TAP ALONG
THE PROCESS
TESTIMONIALS
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The Medicines Company is acquired at a 41% premium
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Novartis acquires The Medicines Company at a 41% premium
I want to thank the Strategyn team for its contributions on this journey. Your teams had a huge positive effect on me, our teams and on MDCO. We learned so much working with you and I believe the outputs, not to mention the mindset you helped us shape, is groundbreaking in an industry that traditionally struggles with innovation management.
Your Outcome-Driven Innovation process is right on point—and we benefited from the approach and your guidance enormously. It drove our technology selection, our development priorities, manufacturing strategies and commercial planning.“
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CLIVE MEANWELL, Chief Innovation Officer
I want to thank the Strategyn team for its contributions on this journey. Your teams had a huge positive effect on me, our teams and on MDCO. We learned so much working with you and I believe the outputs, not to mention the mindset you helped us shape, is groundbreaking in an industry that traditionally struggles with innovation management.
Your Outcome-Driven Innovation process is right on point—and we benefited from the approach and your guidance enormously. It drove our technology selection, our development priorities, manufacturing strategies and commercial planning.“
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CLIVE MEANWELL, Chief Innovation Officer
We started to see results from our new messaging and positioning strategy almost immediately. It contributed to an outstanding year. In the end, we grew greater than 30% and the ODI process played a significant role in that growth. Every one of our products had double-digit growth. We far outpaced our competitors.“
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SCOTT DRUKER, Vice President
Strategyn helped us understand that our product was poorly positioned and failed to get important parts of the job done. They helped us identify and fill the gaps, which we accomplished with targeted development and M&A activity. The project had a significant financial impact on the business. We have had similar successes with other ODI projects.”
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RANDY KOBAT, Vice President & General Manager
We were a business facing a potential crisis. Using ODI, we were able to discover many new growth opportunities, pull together a valuable offering and reframe our marketing message around a PC lifecycle management offering. In a market under immense price pressure, Strategyn helped us grow a struggling business.”
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DAVE WASCHA, Product Manager
We were a business facing a potential crisis. Using ODI, we were able to discover many new growth opportunities, pull together a valuable offering and reframe our marketing message around a PC lifecycle management offering. In a market under immense price pressure, Strategyn helped us grow a struggling business.”
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DAVE WASCHA, Product Manager
Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.”
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BEN ALLEN, Former CEO
Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.”
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BEN ALLEN, Former CEO
With Strategyn’s help, we introduced 19 new angioplasty balloon products–all of which became number 1 or 2 in the market. Our market share grew from 2% to over 20%. In addition, we reprioritized resources to become the first to market with the stent. It was the fastest growing medical device in history and became a $1 billion industry in less than two years.”
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RICK FALESCHINI, Former Vice President Marketing