Outcome-Driven Innovation®

Create phenomenally successful products the first time and every time. As the pioneers of Jobs-to-be-Done Theory, we are uniquely qualified to help your company increase its return on innovation by 5X.

FREE BOOK
ONLINE COURSES

Outcome-Driven Innovation®

Create phenomenally successful products the first time and every time. As the pioneers of Jobs-to-be-Done Theory, we are uniquely qualified to help your company increase its return on innovation by 5X.

FREE BOOK
ONLINE COURSES

COMPANY
We are a growth strategy and innovation consulting firm that for 28 years has helped the world’s most sophisticated companies create and market breakthrough products.

METHODOLOGY
We put Jobs-to-be-Done Theory into practice with Outcome-Driven Innovation®, a process that delivers an innovation success rate that is five times (5X) the industry average.

SERVICES
We provide product, marketing and innovation management teams with the programs, capabilities and support needed to formulate and implement winning growth strategies.

COMPANY
We are a growth strategy and innovation consulting firm that for 28 years has helped the world’s most sophisticated companies create and market breakthrough products.

METHODOLOGY
We put Jobs-to-be-Done Theory into practice with Outcome-Driven Innovation®, a process that delivers an innovation success rate that is five times (5X) the industry average.

SERVICES
We provide product, marketing and innovation management teams with the programs, capabilities and support needed to formulate and implement winning growth strategies.

What’s stifling innovation?

Innovation is the process of devising solutions that address unmet needs. But there is a problem: 95% of product teams don’t agree on what a customer “need” even is. Consequently, they rarely possess the data that is required to transform innovation from an art to a science—and high failure rates prevail.

Read our MIT Sloan article about customer needs ->

What’s the solution?

Strategyn has figured out what types of customer inputs lead to predictable innovation—and how to capture, quantify and use them to formulate highly effective growth strategies. We call our methodology Outcome-Driven Innovation® (ODI). Our process revolutionizes the way products are conceived, tested, created, marketed and sold.

Download our Outcome-Driven Innovation Whitepaper->

What’s the
impact?

Harnessing the power of ODI data aligns the entire organization around customer outcomes, unlocking the company’s innovation potential. Our clients experience increases in market share, revenue and customer satisfaction and reductions in wasted development time and expense. Our 86% success rate is unprecedented.

Learn how Arm & Hammer grew revenue by 30% ->

What’s stifling innovation?

Innovation is the process of devising solutions that address unmet needs. But there is a problem: 95% of product teams don’t agree on what a customer “need” even is. Consequently, they rarely possess the data that is required to transform innovation from an art to a science—and high failure rates prevail.

Read our MIT Sloan article about customer needs ->

What’s the solution?

Strategyn has figured out what types of customer inputs lead to predictable innovation—and how to capture, quantify and use them to formulate highly effective growth strategies. We call our methodology Outcome-Driven Innovation® (ODI). Our process revolutionizes the way products are conceived, tested, created, marketed and sold.

Download our Outcome-Driven Innovation Whitepaper->

What’s the impact?

Harnessing the power of ODI data aligns the entire organization around customer outcomes and unlocks the company’s innovation potential. Our clients experience increases in market share, revenue and customer satisfaction and reductions in wasted development time and expense. Our 86% success rate is unprecedented.

Learn how Arm & Hammer grew revenue by 30% ->

Go to the source

Strategyn is the pioneer of Jobs-to-be-Done Theory and Outcome-Driven Innovation.

Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.

Jobs-to-be-Done Theory to Practice Book

“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”

— Philip Kotler

DOWNLOAD NOW

Go to the source

Strategyn is the pioneer of Jobs-to-be-Done Theory and Outcome-Driven Innovation.

Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.

Jobs-to-be-Done Theory to Practice Book

“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”

— Philip Kotler

download now

How Outcome-Driven Innovation Works

By focusing on the customer’s job-to-be-done, companies are able to capture and use a new set of inputs to inform the strategy and innovation process. This dramatically changes and improves the way you:
ODI Process 5 Steps
download our whitepaper

How Outcome-Driven Innovation Works

By focusing on the customer’s job-to-be-done, companies are able to capture and use a new set of inputs to inform the strategy and innovation process. This dramatically changes and improves the way you:
Outcome Driven Innovation Process - Mobile
download our whitepaper

Clayton Christensen Outcome Driven Innovation Testimonial Cordis Outcome Driven Innovation Testimonial Kroll Outcome Driven Innovation Testimonial Arm & Hammer Outcome Driven Innovation Testimonial NOV Outcome Driven Innovation Testimonial Phil kotler Outcome Driven Innovation Testimonial

Clayton Christensen Outcome Driven Innovation Testimonial Cordis Outcome Driven Innovation Testimonial Kroll Outcome Driven Innovation Testimonial Arm & Hammer Outcome Driven Innovation Testimonial NOV Outcome Driven Innovation Testimonial Phil Kotler Outcome Driven Innovation Testimonial

Don’t gamble at innovation

Adopt an innovation process that has been vetted and refined in 1000+ consulting engagements with leading companies in nearly every industry.

Whether you have product, process, brand, channel or customer experience responsibility, we can help you see and think like a born innovator.

Consult an odi expert

Don’t gamble at innovation

Adopt an innovation process that has been vetted and refined in 1000+ consulting engagements with leading companies in nearly every industry.

Whether you have product, process, brand, channel or customer experience responsibility, we can help you see and think like a born innovator.

consult an ODI expert
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