Outcome-Driven Innovation®

Outcome-Driven Innovation®

Create phenomenally successful products the first time and every time.

Create phenomenally successful products the first time and every time.

As the pioneers of Jobs-to-be-Done Theory, we are uniquely qualified to help your company increase its return on innovation by 5X.

 

Get the free jtbd book now
As the pioneers of Jobs-to-be-Done Theory, we are uniquely qualified to help your company increase its return on innovation by 5X.
SEE HOW ODI WORKS
Get the free jtbd book now
WHO ARE WE?
WHO ARE WE?

We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.

We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.

WHO ARE WE?
WHO ARE WE?

We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.

We are a growth strategy and innovation consulting firm that has helped the world’s most sophisticated companies create and market breakthrough products.

THOUGHT LEADER INSIGHTS
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THOUGHT
LEADER
INSIGHTS
THOUGHT LEADER INSIGHTS
  • Learn the skills that are changing the way companies innovate

    Learn how to put Jobs-to-be-Done Theory into practice at our JTBD + ODI Virtual Fundamentals Class. September 14th & 15th

  • The Official JTBD Playbook

    Your step by step guide to learn everything you need to know about launching hugely successful products.

  • How to find growth opportunities in times of crisis

    Throughout history, the companies that excel during times of crisis are those that effectively act, and today’s situation is no exception. What companies need—now, more than ever—is to invest in new products and services that address the customer’s evolving needs.

  • HBR | The Customer-Centered Innovation Map

    In his groundbreaking Jobs-to-be-Done Harvard Business Review article, The Customer-Centered Innovation Map, Strategyn Founder Tony Ulwick introduces a jobs-to-be-done framework that turns the fundamentals of jobs-to-be-done thinking into an innovation practice.

THOUGHT
LEADER
INSIGHTS
THOUGHT LEADER INSIGHTS
  • Learn the skills that are changing the way companies innovate

    Learn how to put Jobs-to-be-Done Theory into practice at our JTBD + ODI Virtual Fundamentals Class. September 14th & 15th

  • The Official JTBD Playbook

    Your step by step guide to learn everything you need to know about launching hugely successful products.

  • How to find growth opportunities in times of crisis

    Throughout history, the companies that excel during times of crisis are those that effectively act, and today’s situation is no exception. What companies need—now, more than ever—is to invest in new products and services that address the customer’s evolving needs.

  • HBR | The Customer-Centered Innovation Map

    In his groundbreaking Jobs-to-be-Done Harvard Business Review article, The Customer-Centered Innovation Map, Strategyn Founder Tony Ulwick introduces a jobs-to-be-done framework that turns the fundamentals of jobs-to-be-done thinking into an innovation practice.

How Outcome-Driven Innovation® Works

The process improves your innovation success rate by 5x because it ties the actions of Product Development, R&D, Marketing, and Sales to a set of customer metrics aligned to the customer’s job-to-be-done.

How Outcome-Driven Innovation® Works

By focusing on the customer’s job-to-be-done, companies are able to capture and use a new set of inputs to inform the strategy and innovation process.

THE PROCESS

TAP ALONG

THE PROCESS
1 - Define Your MarketHow to Define Your Market
3 - Quantify your customers' outcomes.Customers have 
underserved and overserved outcomes. Knowing with statistical certainty which outcomes should be the focus of value creation 
and cost reduction ensures 
the efficient deployment 
of resources.
5 - Formulate a growth strategyWith a common 
understanding of the 
customer’s unmet outcomes, 
your company is able to better position and improve its existing products, fill gaps in its 
portfolio, make impactful 
R&D investment decisions, 
and more.
2 - Uncover your Customers' OutcomesCustomers want to get 
their jobs done perfectly. 
The 100+ metrics that customers use to measure the successful execution of the job-to-be-done define what perfection means 
and instruct your company 
how to deliver value.
4 - Discover hidden segments of opportunityCustomers rarely agree 
on which outcomes are unmet. Segmenting your markets into groups of people with unique sets of unmet outcomes enables your company to pursue opportunities your competitors will 
fail to see.

WE PUT JOBS-TO-BE-DONE THEORY INTO PRACTICE WITH OUTCOME-DRIVEN INNOVATION

SEE HOW ODI WORKS
SEE HOW ODI WORKS

WE PUT JOBS-TO-BE-DONE THEORY INTO PRACTICE WITH OUTCOME-DRIVEN INNOVATION

WE PUT JOBS-TO-BE-DONE THEORY INTO PRACTICE WITH OUTCOME-DRIVEN INNOVATION

SEE HOW ODI WORKS
TESTIMONIALS
The Medicines Company

The Medicines Company is acquired at a 41% premium

The Medicines Company

Novartis acquires The Medicines Company at a 41% premium

I want to thank the Strategyn team for its contributions on this journey. Your teams had a huge positive effect on me, our teams and on MDCO. We learned so much working with you and I believe the outputs, not to mention the mindset you helped us shape, is groundbreaking in an industry that traditionally struggles with innovation management.

Your Outcome-Driven Innovation process is right on point—and we benefited from the approach and your guidance enormously. It drove our technology selection, our development priorities, manufacturing strategies and commercial planning.

CLIVE MEANWELL, Chief Innovation Officer

I want to thank the Strategyn team for its contributions on this journey. Your teams had a huge positive effect on me, our teams and on MDCO. We learned so much working with you and I believe the outputs, not to mention the mindset you helped us shape, is groundbreaking in an industry that traditionally struggles with innovation management.

Your Outcome-Driven Innovation process is right on point—and we benefited from the approach and your guidance enormously. It drove our technology selection, our development priorities, manufacturing strategies and commercial planning.“

CLIVE MEANWELL, Chief Innovation Officer

We started to see results from our new messaging and positioning strategy almost immediately. It contributed to an outstanding year. In the end, we grew greater than 30% and the ODI process played a significant role in that growth. Every one of our products had double-digit growth. We far outpaced our competitors.

SCOTT DRUKER, Vice President

Strategyn helped us understand that our product was poorly positioned and failed to get important parts of the job done. They helped us identify and fill the gaps, which we accomplished with targeted development and M&A activity. The project had a significant financial impact on the business. We have had similar successes with other ODI projects.

RANDY KOBAT, Vice President & General Manager

We were a business facing a potential crisis. Using ODI, we were able to discover many new growth opportunities, pull together a valuable offering and reframe our marketing message around a PC lifecycle management offering. In a market under immense price pressure, Strategyn helped us grow a struggling business.

DAVE WASCHA, Product Manager

We were a business facing a potential crisis. Using ODI, we were able to discover many new growth opportunities, pull together a valuable offering and reframe our marketing message around a PC lifecycle management offering. In a market under immense price pressure, Strategyn helped us grow a struggling business.”

DAVE WASCHA, Product Manager

Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.

BEN ALLEN, Former CEO

Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.

BEN ALLEN, Former CEO

With Strategyn’s help, we introduced 19 new angioplasty balloon products–all of which became number 1 or 2 in the market. Our market share grew from 2% to over 20%. In addition, we reprioritized resources to become the first to market with the stent. It was the fastest growing medical device in history and became a $1 billion industry in less than two years.

RICK FALESCHINI, Former Vice President Marketing

READ ABOUT OUR CASE STUDIES
READ ABOUT OUR CASE STUDIES

WE PUT JOBS-TO-BE-DONE THEORY INTO PRACTICE WITH OUTCOME-DRIVEN INNOVATION

SEE HOW ODI WORKS
TESTIMONIALS