Achieve Innovation Excellence
Get it right the first time. Bring speed, predictability, high success rates and lower costs to the “fuzzy” front end of innovation.
Achieve Innovation Excellence
Apply the world’s most advanced innovation process and create phenomenally successful products.
COMPANY
We are a growth strategy and innovation consulting firm that for 28 years has helped the world’s most sophisticated companies create and market breakthrough products.
METHODOLOGY
We put Jobs-to-be-Done Theory into practice with Outcome-Driven Innovation®, a process that delivers an innovation success rate that is five times (5X) the industry average.
SERVICES
We provide product, marketing and innovation management teams with the programs, capabilities and support needed to formulate and implement winning growth strategies.
COMPANY
We are a growth strategy and innovation consulting firm that for 28 years has helped the world’s most sophisticated companies create and market breakthrough products.
METHODOLOGY
We put Jobs-to-be-Done Theory into practice with Outcome-Driven Innovation®, a process that delivers an innovation success rate that is five times (5X) the industry average.
SERVICES
We provide product, marketing and innovation management teams with the programs, capabilities and support needed to formulate and implement winning growth strategies.
What’s stifling innovation?
Innovation is the process of devising solutions that address unmet needs. But there is a problem: 95% of product teams don’t agree on what a customer “need” even is. Consequently, they rarely possess the data that is required to transform innovation from an art to a science—and high failure rates prevail.
What’s the solution?
Strategyn has figured out what types of customer inputs lead to predictable innovation—and how to capture, quantify and use them to formulate highly effective growth strategies. We call our methodology Outcome-Driven Innovation® (ODI). Our process revolutionizes the way products are conceived, tested, created, marketed and sold.
What’s the impact?
Harnessing the power of ODI data aligns the entire organization around customer outcomes, unlocking the company’s innovation potential. Our clients experience increases in market share, revenue and customer satisfaction and reductions in wasted development time and expense. Our 86% success rate is unprecedented.
What’s stifling innovation?
Innovation is the process of devising solutions that address unmet needs. But there is a problem: 95% of product teams don’t agree on what a customer “need” even is. Consequently, they rarely possess the data that is required to transform innovation from an art to a science—and high failure rates prevail.
What’s the solution?
Strategyn has figured out what types of customer inputs lead to predictable innovation—and how to capture, quantify and use them to formulate highly effective growth strategies. We call our methodology Outcome-Driven Innovation® (ODI). Our process revolutionizes the way products are conceived, tested, created, marketed and sold.
What’s the impact?
Harnessing the power of ODI data aligns the entire organization around customer outcomes and unlocks the company’s innovation potential. Our clients experience increases in market share, revenue and customer satisfaction and reductions in wasted development time and expense. Our 86% success rate is unprecedented.
Go to the source
Strategyn is the pioneer of Jobs-to-be-Done Theory and Outcome-Driven Innovation.
Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.
“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”
— Philip Kotler
Go to the source
Strategyn is the pioneer of Jobs-to-be-Done Theory and Outcome-Driven Innovation.
Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.
“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”
— Philip Kotler
How Outcome-Driven Innovation Works
By focusing on the customer’s job-to-be-done, companies are able to capture and use a new set of inputs to inform the strategy and innovation process. This dramatically changes and improves the way you:
How Outcome-Driven Innovation Works
By focusing on the customer’s job-to-be-done, companies are able to capture and use a new set of inputs to inform the strategy and innovation process. This dramatically changes and improves the way you:
Don’t gamble at innovation
Adopt an innovation process that has been vetted and refined in 1000+ consulting engagements with leading companies in nearly every industry.
Whether you have product, process, brand, channel or customer experience responsibility, we can help you see and think like a born innovator.
JOIN US IN ATLANTA FOR
OUR NEXT MASTER CLASS
APRIL 9, 2020
Don’t gamble at innovation
Adopt an innovation process that has been vetted and refined in 1000+ consulting engagements with leading companies in nearly every industry.
Whether you have product, process, brand, channel or customer experience responsibility, we can help you see and think like a born innovator.
JOIN US IN ATLANTA FOR
OUR NEXT MASTERCLASS
APRIL 9, 2020