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Strategyn is a leading growth strategy and innovation consulting firm serving a world class blue-chip client base, private equity and VC firms, government agencies and start-ups. As the pioneers of Jobs-to-be-Done Theory and the Outcome-Driven Innovation® (ODI) process, we are uniquely qualified to help you create phenomenally successful products the first time.
Strategyn helps companies reposition and reinvent underperforming products, create new breakthrough products, successfully discover and enter new markets, and prioritize R&D and M&A investment decisions.
As agents of change, we help companies adopt a new innovation mindset and a process that increases the return on innovation by 5X.
Based in Denver, Strategyn has constituents around the globe. Please send us your resume and indicate the opportunity you are looking for.
Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex, national origin, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
In his latest Jobs-to-be-Done book, Tony Ulwick takes Jobs Theory and the Outcome-Driven Innovation process to the next level. He explains disruptive innovation and 4 other growth strategies through a Jobs lens and introduces new ideas, tutorials and templates that can be used to achieve predictable growth. Learn how to replace luck with a predictable innovation process.
“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”
- Philip Kotler
McGraw Hill — June 15, 2005
In his best-selling book What Customers Want, innovation expert, Tony Ulwick explains how the jobs-to-be-done innovation theory is transformed into practice with his Outcome-Driven Innovation process. This book provides a new framework and process for innovation and growth. Clayton Christensen says, “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.”
“Ulwick's outcome-driven programs bring discipline and predictability to the often random process of innovation."
- Clayton Christensen, HBS
Harvard Business Review — January 1, 2002
In his first HBR article, innovation expert Tony Ulwick describes the foundational elements of his innovation process and describes how it was used by Cordis Corporation, a division of J&J, to create a new line of angioplasty balloons that increased their market share from 1% to over 20%.
Harvard Business Review — May 1, 2008
Sure, people hire products and services to get a job done. While all this seems obvious, very few companies use this perspective to discover new opportunities for growth. This article describes the job map, an efficient system that companies can use to find new ways to grow.
MIT Sloan Management Review — May 1, 2008
In over 95% of all companies, there is a lack of agreement on what a customer need even is. It’s no wonder that companies almost never know all their customer’s needs. In this article, innovation expert Tony Ulwick introduces a timeless definition of what a need is, what its content, format and syntax should be – and why.
As the leading product strategy innovation expert, Tony can help you address your most complex innovation challenges. Contact us to learn more.
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