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Strategyn is the leading strategy and innovation consulting firm. We help Fortune 1000 companies become customer-centric by aligning their marketing, sales, and development decisions with the satisfaction of customer desired outcomes.
Using Outcome-Driven Innovation (ODI), our patented strategy and innovation process, we identify new market opportunities and help our clients create and market breakthrough products. Since 1991, we have helped the world’s leading companies launch some of the fastest-growing products in history across a wide variety of industries.
Based in Denver, Strategyn has offices and constituents around the globe. Please send us your resume and indicate the opportunity you are looking for. We will contact you if we have an open position that matches your skills and desire.
Our company is committed to equal employment opportunity. We will not discriminate against employees or applicants for employment on any legally recognized basis [“protected class”] including, but not limited to: veteran status, uniform service member status, race, color, religion, sex, national origin, physical or mental disability, genetic information or any other protected class under federal, state, or local law.
McGraw Hill — June 15, 2005
In his best-selling book What Customers Want, innovation expert, Tony Ulwick explains how the jobs-to-be-done innovation theory is transformed into practice with his Outcome-Driven Innovation process. This book provides a new framework and process for innovation and growth. Clayton Christensen says, “Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.”
Harvard Business Review — January 1, 2002
In his first HBR article, innovation expert Tony Ulwick describes the foundational elements of his innovation process and describes how it was used by Cordis Corporation, a division of J&J, to create a new line of angioplasty balloons that increased their market share from 1% to over 20%.
Harvard Business Review — May 1, 2008
Sure, people hire products and services to get a job done. While all this seems obvious, very few companies use this perspective to discover new opportunities for growth. This article describes the job map, an efficient system that companies can use to find new ways to grow.
MIT Sloan Management Review — May 1, 2008
In over 95% of all companies, there is a lack of agreement on what a customer need even is. It’s no wonder that companies almost never know all their customer’s needs. In this article, innovation expert Tony Ulwick introduces a timeless definition of what a need is, what its content, format and syntax should be – and why.
As the leading product strategy innovation expert, Tony can help you address your most complex innovation challenges. Contact us to learn more.
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