Free Innovation Assessment: Improve your organization's innovation outcomes

Free Innovation Assessment: Improve your organization's innovation outcomes

Take Innovation Assessment Take Innovation Assessment

Take Innovation Assessment Take Innovation Assessment

Think and act like a born innovator:

Enjoy content on how to understand your customers and build winning products with Outcome-Driven Innovation.

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You’ll be first to get new content about product and innovation processes and strategies.
You will be able to email our innovation team, anytime. (We’d love to hear from you)
You will instantly gain access to the these 5 micro courses on product innovation:

Microcourse 1

What is
Jobs-to-be-Done?

Microcourse 2

Define your
market through a
Jobs-to-be-Done lens

Microcourse 3

A Step-by-Step Innovation Process to 5x Your Chances of Product Success

Microcourse 4

How to Build Products People Want

Microcourse 5

5 Strategies to Grow Your Business

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What people are saying:

The ODI process provides broad and detailed customer insights that are superior to typical market research methods and critical to developing better solutions for customers. ODI helped us understand a new space and identify the underserved needs so we could enter a new market in a differentiated manner.

Brian Craig

VP of Strategy and Business Development, Surgical Innovations, Medtronic
The Jobs-To-Be-Done approach drove within us a heightened focus on our customers. We discovered important and often “unspoken” customer needs. Even in established markets, we gained new insights enabling stronger value propositions, more impactful customer communications, and innovation better aligned with market needs.

David Rusinko

Director Strategic Marketing, Momentive
Acquiring technologies for developing new medical products has always been an exercise in trying to guess correctly. ODI has provided us with an enabling technology shopping list we can execute with confidence. ODI makes Business Development far more precise.

Sean Thompson, MS, MBA, CLP

Sr. Director, Business Operations & New Product Development, GenCure****
Jobs-to-be-Done Theory and Outcome-Driven Innovation provide absolute clarity for strategic growth initiatives and product innovation. There is no better way to put yourself in your customers’ shoes.

Steve Thompson

‪Vice President of Business Strategy, National Oilwell Varco‪
Outcome-Driven Innovation unlocks unique insights into your customers and their challenges. It impacts revenue growth through new product development and identification of new customer segments.

Joe Camaratta

Managing Director, MedTech Playbook
Jobs Theory and Outcome-Driven Innovation have proven to be highly valuable in the development of innovative pharmaceuticals. A focus on the ‘job’ brings clarity to the complex healthcare delivery process and reveals hidden opportunities to positively impact the patients’ pathway to health.

Simona Skerjanec

‪Lifecycle Leader – Neuroscience, Roche

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