STREAM THE
2-DAY CLASS
UNDERSTAND YOUR
CUSTOMER’S JOB-TO-BE-DONE
GET LIVE
VIRTUAL COACHING
Learn how to transform your innovation process through Jobs-to-be-Done Theory and Outcome-Driven Innovation.
Tony Ulwick, the pioneer of Jobs Theory and inventor of Outcome-Driven Innovation (ODI), will personally lead you through learning and applying the core tenets of Jobs Theory to your target market. This 2-day virtual training workshop will enable you and your team to:
- Get hands-on experience uncovering areas to innovate
- Define your market in a way that unlocks hidden growth
- Capture underlying needs that drive customer behavior
- Align your team around an understanding of those needs
- Learn how to build an innovation capability in your organization
“The JTBD+ODI Virtual Class brought to life the concepts I have been reading about in Tony’s work for the past 15 years. I now have greater confidence in identifying our customers’ jobs-to-be-done as a basis for understanding their needs and innovating better service solutions. I am thrilled to discover a process I can plug into our organization’s business operating system to manage the front end innovation of services that will be of greatest value to our customers.”
“I’ve always been struck by how much money companies spend innovating with a seemingly random strategy, much of which doesn’t pan out. Having taken the JTBD+ODI class, it’s easy to see how companies can get much better ROI on innovation spend. Tony and company worked us through the step-by-step process answering our questions. I bought the VIP Package and my Strategyn guide, Sabeen, was really helpful in working with us directly. Innovation doesn’t have to be magic or random. This course showed me a practical, step by step method to get results.”
Transform your company and your career
Your company wants to create and market phenomenally successful products—and it wants to get it right the first time. JTBD + ODI helps you capture the inputs into innovation that make this possible. With the right customer inputs, you can orchestrate the systematic creation of customer value across the organization.
Product Management
- Conceptualize new products
- Improve existing products
- Prioritize product backlog
- Create a product roadmap
- Design a user experience
- Improve interviewing techniques
Marketing Management
- Design web pages that convert
- Design campaigns that convert
- Craft sales pitches that convert
- Tout competitive strengths
- Create content that attracts leads
Executive Management
- Align the organization around a common vision
- Determine which firms to acquire
- Determine which firms to partner with
- Discover new markets to enter
“Jobs-to-be-Done Theory and Outcome-Driven Innovation provide absolute clarity for strategic growth initiatives and product innovation. There is no better way to put yourself in your customers’ shoes.”
“Jobs Theory and Outcome-Driven Innovation have proven to be highly valuable in the development of innovative pharmaceuticals. A focus on the ‘job’ brings clarity to the complex healthcare delivery process and reveals hidden opportunities to positively impact the patients’ pathway to health.”
“Using Strategyn’s approach we launched the stent, the fastest growing medical device in history.”
“Outcome-Driven Innovation unlocks unique insights into your customers and their challenges. It impacts revenue growth through new product development and identification of new customer segments.”
What you will learn
Our 2-day virtual event will help you dive deep into stages 1 & 2 above, arming you with the ability to define your market and capture the underlying needs that drive customer behavior. As a bonus, we will also demonstrate how to deploy these skills cross-functionally within your organization.
Fundamentals Class Day 1 & 2 Schedule
Day 1 – February 16th
- 11:00 AM ET – Fundamentals Class Begins
- 12:30 PM ET – Lunch Break
- 1:00 PM ET – Class Resumes
- 3:00 PM ET – Day 1 Concludes
By the end of Day 1, you will have learned how to:
- Define a market around the job-to-be-done
- Map the job into a series of process steps
- …and more!
Day 2 – February 17th
- 11:00 AM ET – Fundamentals Class Begins
- 12:30 PM ET – Lunch Break
- 1:00 PM ET – Class Resumes
- 3:00 PM ET – Day 2 Concludes
By the end of Day 2, you will have learned how to:
- Write desired outcomes for each job step
- Apply these new skills cross-functionally
- …and more!
Take your career to the next level: 2 Ticket Options
Need more details on JTBD + ODI first?
Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.
Need more details on JTBD + ODI first?
Download a free version of our latest book and learn how Strategyn puts Jobs Theory into practice. Learn about job mapping, outcome-based segmentation, the growth strategy matrix and more.
“I call him the Deming of Innovation because, more than anyone else, Tony has turned innovation into a science.”
— Philip Kotler