JTBD + ODI Virtual
Fundamentals Class

“The JTBD+ODI Virtual Class brought to life the concepts I have been reading about in Tony’s work for the past 15 years.  I now have greater confidence in identifying our customers’ jobs-to-be-done as a basis for understanding their needs and innovating better service solutions.  I am thrilled to discover a process I can plug into our organization’s business operating system to manage the front end innovation of services that will be of greatest value to our customers.”

“I’ve always been struck by how much money companies spend innovating with a seemingly random strategy, much of which doesn’t pan out. Having taken the JTBD+ODI class, it’s easy to see how companies can get much better ROI on innovation spend. Tony and company worked us through the step-by-step process answering our questions. I bought the VIP Package and my Strategyn guide, Sabeen, was really helpful in working with us directly. Innovation doesn’t have to be magic or random. This course showed me a practical, step by step method to get results.”

“Jobs-to-be-Done Theory and Outcome-Driven Innovation provide absolute clarity for strategic growth initiatives and product innovation. There is no better way to put yourself in your customers’ shoes.”

“Jobs Theory and Outcome-Driven Innovation have proven to be highly valuable in the development of innovative pharmaceuticals. A focus on the ‘job’ brings clarity to the complex healthcare delivery process and reveals hidden opportunities to positively impact the patients’ pathway to health.” 

“Using Strategyn’s approach we launched the stent, the fastest growing medical device in history.”

“Outcome-Driven Innovation unlocks unique insights into your customers and their challenges. It impacts revenue growth through new product development and identification of new customer segments.”