Build a strategy for growth


Challenge the status quo.

Brainstorming, failing fast, and pivoting are all the rage —but it’s these misguided methods that are driving today’s high innovation failure rates.

Are you
trying to…

Are you trying to…

Grow revenue in core and adjacent markets?

Become a market leader?

Find, claim, and secure a unique and valued competitive position?

Align the actions of sales, marketing, and development around the creation of customer value?

Identify which partners will enhance your market position?

Power your growth with Jobs-to-be-Done

People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.
People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.

By defining your market around the problem, instead of the technology or product, it allows you to fully understand what your customers are trying to do, and build the products they want. This is the basis for the revolutionary process called Outcome-Driven Innovation (ODI). With Strategyn as your growth strategy consulting services provider, you will launch big ideas that win.

Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.


We were a business facing a potential crisis. Using ODI, we were able to discover many new growth opportunities, pull together a valuable offering and reframe our marketing message around a PC lifecycle management offering. In a market under immense price pressure, Strategyn helped us grow a struggling business.

DAVE WASCHA, Product Manager

Strategyn helped us understand that our product was poorly positioned and failed to get important parts of the job done. They helped us identify and fill the gaps, which we accomplished with targeted development and M&A activity. The project had a significant financial impact on the business. We have had similar successes with other ODI projects.

RANDY KOBAT, Vice President & General Manager

We started to see results from our new messaging and positioning strategy almost immediately. It contributed to an outstanding year. In the end, we grew greater than 30% and the ODI process played a significant role in that growth. Every one of our products had double-digit growth. We far outpaced our competitors.

SCOTT DRUKER, Vice President

I want to thank the Strategyn team for its contributions on this journey. Your teams had a huge positive effect on me, our teams and on MDCO. We learned so much working with you and I believe the outputs, not to mention the mindset you helped us shape, is groundbreaking in an industry that traditionally struggles with innovation management.

Your Outcome-Driven Innovation process is right on point—and we benefited from the approach and your guidance enormously. It drove our technology selection, our development priorities, manufacturing strategies and commercial planning.

CLIVE MEANWELL, Chief Innovation Officer

Using Strategyn’s approach, we introduced 19 new angioplasty balloon products—all of which became number 1 or 2 in the market. Our market share grew from 2% to over 20%. In addition, we prioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years—the fastest growing medical device in history.


Pursue a growth strategy to market leadership


Know the specific customers, segments, and unmet needs your company should target to accelerate its growth


Understand all the metrics your customers use to measure value in your market


Discover segments of customers that are overserved and underserved


Define a value proposition that strongly resonates with customers


Understand with certainty which product features will win in the market


Align marketing, sales, R&D, and M&A around your largest opportunities for growth

Transform your company

Outcome-Driven Innovation is a rigorous, scientific process to understand your customers and their needs—ultimately providing answers to all of your pressing product questions.

What makes Outcome-Driven Innovation so effective?

ODI is revolutionary because it enables you to define and understand customer needs in a way that allows you to confidently build the products your customers want.

The perfect set of “need’ statements must inform all aspects of the business. This means they must be stable over time, solution agnostic, unambiguous, actionable, measurable, controllable, granular and more. When the job the customer is trying to get done becomes the unit of analysis, it makes it possible to define need statements that meet these criteria. We call them “desired outcome” statements. They are the key to understanding how customers measure value—and create the product roadmap that will have your competition chasing you. Its time to leverage our world-class growth strategy consulting services












How ODI Will Work For You

1 - Define Your MarketHow to Define Your Market
3 - Quantify your customers' outcomes.Customers have 
underserved and overserved outcomes. Knowing with statistical certainty which outcomes should be the focus of value creation 
and cost reduction ensures 
the efficient deployment 
of resources.
5 - Formulate a growth strategyWith a common 
understanding of the 
customer’s unmet outcomes, 
your company is able to better position and improve its existing products, fill gaps in its 
portfolio, make impactful 
R&D investment decisions, 
and more.
2 - Uncover your Customers' OutcomesCustomers want to get 
their jobs done perfectly. 
The 100+ metrics that customers use to measure the successful execution of the job-to-be-done define what perfection means 
and instruct your company 
how to deliver value.
4 - Discover hidden segments of opportunityCustomers rarely agree 
on which outcomes are unmet. Segmenting your markets into groups of people with unique sets of unmet outcomes enables your company to pursue opportunities your competitors will 
fail to see.

Outcome-Driven Innovation’s customer-centric approach to innovation and product design helps us define and address truly important client challenges. That additional clarity further enables us to develop and deliver solutions that provide real customer value, as well as deep, ongoing benefits to my organization and me. Our understanding of client needs and how to gain insight into those needs has been greatly improved.

ALEX JOHNSON, System Architect | Next Generation Systems of Process Automation, Schneider Electric

Unlock your growth with
Outcome-Driven Innovation

Our rigorous ODI framework gives us all the insights we need to create an actionable growth strategy that will deliver the results you need.



We collect all the information needed to build a complete understanding of your customers.


We work with you to develop a growth strategy that’s tailored for your business.


You launch the next big thing.

Get your strategy white paper

Bring your markets into perfect focus by seeing them through a new lens.

It’s time to kill the status quo

Most people just accept that innovation is inherently unpredictable. But they’re wrong. And there’s a better way. Don’t risk your product’s potential with an outdated innovation methodology.


Contact us to learn about our growth strategy consulting services.
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