For over 3 decades, Strategyn has evolved the innovation process from an art to a science. Using our methodology, your company can unlock its innovation potential and increase its return on innovation by 5X.
We help companies excel at innovation. As a growth strategy consulting firm, Strategyn helps companies reposition and reinvent underperforming products, create new breakthrough products, successfully discover and enter new markets, and prioritize R&D and M&A investment decisions.
As agents of change, we help companies adopt a new innovation mindset and a process that increases the return on innovation by 5X. We can customize an innovation program to suit your needs.
Using the process outlined below, we collaboratively work with product teams to formulate and deploy a growth strategy that is both customer-centric and data-driven. The process can be run in phases and at different levels of fidelity, such as a workshop, sprint or other format. If you are looking to apply ODI at scale, we can help you create and implement a customized innovation program that will transform your organization.
Download a free e-book or audiobook of JOBS-TO-BE-DONE: Theory to Practice to learn the power of the ODI process. If you want to discuss a workshop, project sprint, growth strategy engagement, or a customized program for innovation, please contact us at 1.866.729.8400. If you are interested in becoming a practitioner, we invite you to explore our online innovation platform at Strategyn.com/ODIpro.
Strategyn’s founder Tony Ulwick worked as a senior product planner at IBM for 10 years before he founded Strategyn in 1991. In the years that followed, he and his team applied and refined Strategyn’s innovation process in hundreds of product planning engagements with leading companies in nearly every industry. Strategyn applied for and was granted 12 patents on its process, the first of which was issued in 1999.
Also in 1999, Tony introduced the Outcome-Driven Innovation (ODI) process and its underlying theory to Harvard Business School professor Clayton Christensen, sparking his interest in what he would soon popularize as Jobs-to-be-Done Theory.
In 2002, Tony authored the Harvard Business Review article, Turn Customer Input into Innovation, generating broad interest in a new way to think about innovation. Ulwick’s 2005 book, What Customers Want, helped to propel Jobs Theory and the ODI process into the mainstream.