For nearly 3 decades, Strategyn has evolved the innovation process from an art to a science. Using our methodology, your company can unlock its innovation potential and increase its return on innovation by 5X.
Strategyn is a leading growth strategy and innovation consulting firm serving a world class blue-chip client base, private equity and VC firms, government agencies and start-ups. As the pioneers of Jobs-to-be-Done Theory and the Outcome-Driven Innovation® (ODI) process, we are uniquely qualified to help you create phenomenally successful products the first time and every time. Let us show you how.
We help companies excel at innovation. As a growth strategy consulting firm, Strategyn helps companies reposition and reinvent underperforming products, create new breakthrough products, successfully discover and enter new markets, and prioritize R&D and M&A investment decisions.
As agents of change, we help companies adopt a new innovation mindset and a process that increases the return on innovation by 5X. We customize innovation programs to suit your needs.
Download a free e-book or audiobook of JOBS-TO-BE-DONE: Theory to Practice and learn the power of the ODI process. If you want to discuss a workshop, a project sprint, a growth strategy engagement, or a customized program for innovation, please contact us at 1.866.729.8400. If you are interested in becoming a practitioner, we invite you to enroll in our Education and Certification Courses at my.Strategyn.com.
Strategyn’s founder Tony Ulwick worked as a senior product planner at IBM for 10 years before he founded Strategyn in 1991. In the years that followed, he and his team applied and refined Strategyn’s innovation process in hundreds of product planning engagements with leading companies in nearly every industry. Strategyn applied for and was granted 12 patents on its process, the first of which was issued in 1999.
In late 1999, Tony introduced the Outcome-Driven Innovation (ODI) process to Harvard Business School professor Clayton Christensen. This contributed to Clay’s interest in what has become known as Jobs-to-be-Done Theory.
In 2002, Tony authored the Harvard Business Review article, Turn Customer Input into Innovation, generating broad interest in a new way to think about innovation. Ulwick’s 2005 book, What Customers Want, helped to propel Jobs Theory and the ODI process into the mainstream.