INNOVATION MANAGEMENT CONSULTING

Build an innovation capability within your organization

MAKE INNOVATION YOUR COMPETITIVE ADVANTAGE

Success at innovation begins with a great innovation process

A great innovation process should be customer-centered, data-driven, predictable, and deliver an ongoing competitive advantage. Outcome-Driven Innovation brings this capability to your firm.

Are you trying to…

Are you trying to…

Take a customer-centric approach to innovation?

Align the actions of sales, marketing, and development around a deep understanding of the customers needs?

Create a sustainable culture for innovation?

Unlock your company’s innovation potential?

Install an innovation process that delivers predictable results?

Install an innovation process that delivers predictable results?

Align your organization around your customer’s Job-to-be-Done

People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.
People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.

By defining your market around the problem instead of the technology or product, it allows you to fully understand what your customers are trying to do, and build the products they want. This is the basis for the revolutionary process called Outcome-Driven Innovation (ODI) and our innovation management consulting services.

Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.

BEN ALLEN, Former CEO