A great innovation process should be customer-centered, data-driven, predictable, and deliver an ongoing competitive advantage. Outcome-Driven Innovation brings this capability to your firm.
People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.
By defining your market around the problem, instead of the technology or product, it allows you to fully understand what your customers are trying to do, and build the products they want. This is the basis for the revolutionary process called Outcome-Driven Innovation (ODI). With Strategyn as your growth strategy consulting services provider, you will launch big ideas that win.
Strategyn helped us understand that our product was poorly positioned and failed to get important parts of the job done. They helped us identify and fill the gaps, which we accomplished with targeted development and M&A activity. The project had a significant financial impact on the business. We have had similar successes with other ODI projects.
Our innovation practitioners will train, coach, and mentor your teams to build an innovation capability using the same training materials we use to train our own team.
Infuse an innovation mindset that empowers teams to lead at innovation
Establish a common language for innovation
Bring consistency and structure to your business’s research methodology and elevate the organization’s ability to capture customer needs
Use the right data—insights that inform strategy and predictable innovation for years to come
The perfect set of “need’ statements must inform all aspects of the business. This means they must be stable over time, solution agnostic, unambiguous, actionable, measurable, controllable, granular and more. When the job the customer is trying to get done becomes the unit of analysis, it makes it possible to define need statements that meet these criteria. We call them “desired outcome” statements. They are the key to understanding how customers measure value—and create the product roadmap that will have your competition chasing you. Its time to leverage our world-class growth strategy consulting services.
We have refined a set of principles that lead learners to their desired learning outcomes.
Competitive advantage and differentiation are derived from choosing the right unmet customer needs to target. Our innovation management team will train your organization to be experts in the ODI framework giving your business the capability to create actionable innovation strategies that will drive your growth.
Strategyn will train your team using the same rigor we use to train our own innovation leaders.
Our innovation management consulting team will mentor your team through live projects to ensure the innovation capability is adopted.
You unlock your company’s innovation potential for years to come
Adopt the process, tools, and mindset to make innovation your competitive advantage.