Strategyn Brand Logo
Book a strategy call


Learn the JTBD Framework for Product Development Concept

HOSTED BY Tony Ulwick and Sabeen Sattar
Discussion Points
  • Fundamentals of JTBD: Get to grips with the core concepts and why they are critical for product development.
  • Practical step by step examples
  • Interactive Q&A: Engage with Tony and Sabeen in a live Q&A session, getting personalized advice for your product challenges.
Duration: 60 Minutes


Join us for a webinar that delves into the transformative power of the Jobs-to-be-Done (JTBD) Framework, a tool reshaping how organizations approach product innovation and development.

Featuring: Tony Ulwick, pioneer of JTBD and innovation thought leader, alongside Strategyn’s head of Product, Sabeen Sattar.


In today’s hyper-competitive markets, understanding customer needs isn’t just important—it’s the linchpin of success. The JTBD Framework isn’t merely about what products can do; it’s about what customers are trying to get done. This paradigm shift in perspective is what sets leading product managers apart and positions products to truly excel in the marketplace.

In this exclusive webinar, you’ll gain insights from the pioneer of JTBD methodology:

Tony Ulwick will guide you through the principles of the JTBD Framework, and how this approach leads to creating products that customers want.

Sabeen Sattar will provide actionable strategies for applying JTBD in your product development processes. Drawing from her extensive background with product development and a track record of successful product launches, Sabeen will reveal how to use JTBD to identify opportunities that others miss.

This webinar is perfect for product managers, innovation leaders, and anyone passionate about creating products that stand out. Whether you’re new to JTBD or looking to refine your expertise, this session will equip you with the knowledge to influence product strategy and drive success.

Don’t miss this opportunity to redefine your product development journey.

Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Strategyn 12re
Stop guessing. Start innovating.
Book a Strategy call
Strategyn 12e2