Courses
Explore our courses, workbooks, and templates to help you understand how to use Jobs-to-be-Done and Outcome-Driven Innovation in your job.
Tools
Put the process into practice with tools designed to help you apply the frameworks.
Innovation is humanity's superpower. If done right, it uplifts all areas of life: from healthcare to infrastructure, agriculture to sustainability. ODI is innovation done right; it has empowered me to approach any market and find opportunities to improve outcomes that actually matter. Your work (ODIpro) makes that same powerful process much more accessible to change-makers everywhere.
Nicholas Singh, Product Manager - Novos
The JTBD+ODI Class brought to life the concepts I have been reading about in Tony’s work for the past 15 years. I now have greater confidence in identifying our customers’ jobs-to-be-done as a basis for understanding their needs and innovating better service solutions. I am thrilled to discover a process I can plug into our organization’s business operating system to manage the front end innovation of services that will be of greatest value to our customers.
Cathy Fisher, President - Quistem
I’ve always been struck by how much money companies spend innovating with a seemingly random strategy, much of which doesn’t pan out. Having taken the courses, it’s easy to see how companies can get much better ROI on innovation spend. Tony and company worked us through the step-by-step process answering our questions. Innovation doesn’t have to be magic or random. This course showed me a practical, step by step method to get results.
Randy Smith, Coach - Signature Agile
The associates course takes JTBD learning to the next level with scenario exercises that helped solidify my understanding! The Outcome Validation Framework is a huge help when writing outcome statements.
Luis Martinez, Lead UX Architect, Cox Automotive
Gain certifications and badges by enrolling in courses developed by Tony Ulwick, the pioneer of Jobs-to-be-Done Theory and inventor of Outcome-Driven Innovation. He has designed these courses to help you lead your organization to success.
Introduction
Learn a new innovation language and mindset
Time Investment: 2-4 hours
fundamentals
Understand the frameworks and how to structure process inputs
Time Investment: 6-8 hours
associates
Learn the guidelines for executing the process
Time Investment: 12-16 hours
Put the process into practice with tools designed to help you apply the frameworks.
Yes, many of our members sign up with their team. For group options please email [email protected].
The Introduction, Fundamentals, and Associates courses each contain 8 modules. The modules are titled: innovation as a process, customer definition, market definition, job step discovery, outcome discovery, outcome prioritization, opportunity discovery, and innovation strategy formulation. Each course offers deeper insight into the topics—from understanding the steps, to understanding the inputs, to understanding the guidelines for process execution.
ODI is a customer-centric, data-driven innovation process we invented and refined over the past 30 years in engagements with the world’s most sophisticated companies in nearly every industry. It has a proven success rate that is 5X the industry average. ODI has amassed a loyal following of innovators who have witnessed the power of this approach.
We partnered with Credly to issue badges and certificates upon completion of courses that can be shared on social media and with your network.
ODIpro is suitable for any industry and company that is serving a group of people trying to get a job done. The ODI process has been applied and proven effective in over 30 industries, and it has been used effectively in startups, small, medium, and large businesses, B2B, B2C, non-profits, and government agencies.
In the coming months, the platform will evolve to include additional courses, new software tools and templates, and a community.
Send us an email at [email protected] and we would love to help answer your questions.
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