Who exactly is our customer? Which features matter most? Is this idea worth building? When should we kill it?
Product teams face these challenges every week, and most answer them with opinions, anecdotes, and whoever argues loudest.
In this session, Tony Ulwick walks through the top challenges product teams face and shows how Outcome-Driven Innovation solves each one with data. You’ll see how ODI uncovers what customers are really trying to accomplish, finds the segments with unmet needs, ranks features by opportunity, and tests ideas before a line of code is written.
You’ll leave with a clear way to replace roadmap debates with evidence your whole team can agree on.
