Author
Tony Ulwick
Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.
By Tony Ulwick|2020-12-11T07:47:00-08:00October 15th, 2020|Categories: Featured, Innovation Strategy, Understanding Customer Needs|
By Tony Ulwick|2020-12-11T17:54:12-08:00November 19th, 2020|Categories: Featured|
By Tony Ulwick|2020-11-19T15:53:33-08:00November 19th, 2020|Categories: Featured|
By Tony Ulwick|2020-12-11T07:46:39-08:00September 15th, 2020|Categories: Innovation Strategy, Outcome-Driven Innovation|
By Tony Ulwick|2020-12-17T14:02:10-08:00November 11th, 2019|Categories: Jobs-to-be-Done, Outcome-Driven Innovation|
By Tony Ulwick|2020-12-17T13:57:30-08:00November 6th, 2019|Categories: Jobs-to-be-Done, Outcome-Driven Innovation, Understanding Customer Needs|Tags: Featured Post|
By Tony Ulwick|2020-12-17T13:56:38-08:00November 4th, 2019|Categories: Jobs-to-be-Done, Product Strategy|Tags: Featured Post|
By Tony Ulwick|2020-12-17T13:54:46-08:00October 10th, 2019|Categories: Jobs-to-be-Done, Product Strategy|Tags: Featured Post|
By Tony Ulwick|2020-08-25T13:13:10-08:00August 13th, 2019|Categories: Outcome-Driven Innovation|Tags: Innovation|