Jobs-to-be-Done and the Internet of Things By Tony Ulwick The Internet of Things, according to Wikipedia, allows objects to be sensed and/or controlled remotely across existing network infrastructure, creating opportunities ... View Post
What Hidden Segments Exist In Your Market? By Tony Ulwick Market segmentation is a method that companies use to target unique offerings to groups of ... View Post
How Should Customer “Needs” Be Defined? By Tony Ulwick Companies receive thousands of inputs from their customers every single day. ... View Post
Bring Markets Into Perfect Focus by Defining Them Around the Customer’s Job-To-Be-Done By Tony Ulwick Companies often define the markets they serve around the technology in their product offerings… a technology that one day will ... View Post
Who is Your Customer? By Tony Ulwick Before a company can become customer-centric, company managers must agree on exactly who the customer is. Gaining such agreement is ... View Post
The Profit Share Strategy, Part 2: Profit Share Examples By Tony Ulwick In Part 1 I discussed how the profit share strategy works and why it puts companies in ... View Post
Profit Share Strategy – Part 1 By Tony Ulwick What strategy enables a company to enter an existing market, ... View Post
Two Prerequisites for a Successful Innovation Management Strategy By Tony Ulwick Innovation happens. In fact, it ... View Post
Hyperloop: Putting Jobs-To-Be-Done Innovation Theory Into Action By Tony Ulwick There has been much talk about ... View Post
Does Your Innovation Process Model Get The Job Done? By Tony Ulwick We know that people buy products and services to get a “job” done. When looking at the innovation ... View Post
