Author

Tony Ulwick

Avatar
Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.
TwitterLinkedIn
Load More Posts
This website uses cookies. If you continue to browse this site, you are agreeing to our use of cookies. To learn more about the cookies we use, please view our Cookie Policy.. You can disable cookies at any time within your browser settings. Accept