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Innovation Consulting

Take the guesswork out of innovation.

Give your team instructions for building a product your customers can't wait to buy.

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Identify and prioritize all your customer needs
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Discover hidden segments of opportunity
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Become a market leader
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Design, Development, Launch graphic showing how launching is most expensive phase

You spend millions building products. How much do you invest in making sure they’re the right products?

Fixing your product after launch costs the business 100x more than building what the customer wants from the start. 

Outcome-Driven Innovation decreases costs and time to market, giving you the confidence you are building a product your customers want.

You don’t need more ideas. You need to know which ones to pursue.

Most teams use the time-consuming “fail fast” approach to test concept after concept with customers.

Our Outcome-Driven Innovation process eliminates the guesswork and gives you the inputs you need to know which ideas will win.

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Build Confidently with Outcome-Driven Innovation®

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An award-winning product — before development begins

We worked with the Bosch team to conceptualize the award-winning circular saw. They knew with a high level of confidence it would win in the marketplace, all before starting development.

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Know what product features your customers actually want

The team had hundreds of ideas for features, but only chose the features they knew their customers would love. They didn’t waste any money or time on features their customers didn’t care about.

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Give your team detailed customer instructions

The Outcome-Driven Innovation process gave the Bosch team a prioritized list of needs with the largest market opportunity.

Bosch saw with changes highlighted

Know your product will win— before development begins

We worked with the Bosch team to conceptualize the award-winning circular saw. They knew with a high level of confidence it would win in the marketplace, all before starting development.

Know what product features your customers actually want

The team had hundreds of ideas for features, but only chose the features they knew their customers would love. They didn’t waste any money or time on features their customers didn’t care about.

Give your team detailed customer instructions

The Outcome-Driven Innovation process gave the Bosch team a prioritized list of needs with the largest market opportunity.

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Bosch successfully entered the North American market with what is today one of the top-selling and top-rated circular saws.

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The product that resulted from these insights generated more interest and more initial sales than any other product we had created to date.

Andrew Reed

VP, Bosch

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Outcome-Driven Innovation Plans

Innovation Strategy

Product Strategy

Growth Strategy

Innovation Process

Identifying and prioritize unmet customer needs to give the business a roadmap to grow market share.

  • Define your market around the Job-to-be-Done
  • Uncover all your customers desired outcomes(needs)
  • Quantify which needs are unmet
  • Discover hidden customer segments
  • Formulate a strategy to grow market share
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Using the data from the innovation strategy, we will work your team to conceptualize a winning product.

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Align the organization around the customer to implement a winning product.

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Project duration

8-10 Weeks

10-12 Weeks

14-16 Weeks

Innovation Process

Identifying and prioritize unmet customer needs to give the business a roadmap to grow market share.

  • Define your market around the Job-to-be-Done
  • Uncover all your customers desired outcomes(needs)
  • Quantify which needs are unmet
  • Discover hidden customer segments
  • Formulate a strategy to grow market share
Innovation Process

Identifying and prioritize unmet customer needs to give the business a roadmap to grow market share.

  • Define your market around the Job-to-be-Done
  • Uncover all your customers desired outcomes(needs)
  • Quantify which needs are unmet
  • Discover hidden customer segments
  • Formulate a strategy to grow market share
+ Using the data from the innovation strategy, we will work your team to conceptualize a winning product.
Innovation Process

Identifying and prioritize unmet customer needs to give the business a roadmap to grow market share.

  • Define your market around the Job-to-be-Done
  • Uncover all your customers desired outcomes(needs)
  • Quantify which needs are unmet
  • Discover hidden customer segments
  • Formulate a strategy to grow market share
+ Using the data from the innovation strategy, we will work your team to conceptualize a winning product.
+ Align the organization around the customer to implement a winning product.
Book a strategy call

See what's possible with Outcome-Driven Innovation

Success can be 100% predictable

It's time to stop relying on luck.

 

Set up a 30-minute strategy call with one of our innovation practitioners to see how Outcome-Driven Innovation will help you build the next big thing.

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Stop guessing. Start innovating.
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