Take the guesswork out of innovation.

Challenge the status quo.

Brainstorming, failing fast, and pivoting are all the rage —but it’s these misguided methods that are driving today’s high innovation failure rates.

Are you
trying to…

Are you trying to…

Grow revenue in core and adjacent markets?

Become a market leader?

Find, claim, and secure a unique and valued competitive position?

Align the actions of sales, marketing, and development around the creation of customer value?

Identify which partners will enhance your market position?

Power your growth with Jobs-to-be-Done

People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.
People buy products to get a “job” done. This simple idea opens the door to a new way to define a market: as a group of people trying to solve a problem.

By defining your market around the problem, instead of the technology or product, it allows you to fully understand what your customers are trying to do, and build the products they want. This is the basis for the revolutionary process called Outcome-Driven Innovation (ODI). With Strategyn as your growth strategy consulting services provider, you will launch big ideas that win.

Strategyn helped us understand customer needs for a product that didn’t yet exist. They also helped us formulate a growth strategy that led us to a position of market leadership. If the big, well-established companies in this space had applied Strategyn’s outcome-driven concepts, they could have dominated. Instead, they were all disrupted.

BEN ALLEN, Former CEO