Jobs-to-be-Done is a theory of innovation that explains how innovators can quickly create products and services that customers want—with minimal risk of failure. It is based on the notion that people buy products and services to get a “job” done. That’s just the tip of the iceberg.
By Danny Small|2020-02-09T16:33:38-08:00January 2nd, 2020|Categories: Jobs-to-be-Done, Outcome-Driven Innovation, Understanding Customer Needs|
By Tony Ulwick|2020-06-23T13:00:52-08:00November 11th, 2019|Categories: Jobs-to-be-Done, Outcome-Driven Innovation|
By Tony Ulwick|2020-06-23T13:02:10-08:00November 6th, 2019|Categories: Jobs-to-be-Done, Outcome-Driven Innovation, Understanding Customer Needs|Tags: Featured Post|
By Tony Ulwick|2020-06-23T12:57:00-08:00November 4th, 2019|Categories: Jobs-to-be-Done, Product Strategy|Tags: Featured Post|
By Tony Ulwick|2020-06-23T12:59:31-08:00October 10th, 2019|Categories: Jobs-to-be-Done, Product Strategy|Tags: Featured Post|
By Tony Ulwick|2020-07-09T10:35:34-08:00May 16th, 2019|Categories: Jobs-to-be-Done|Tags: Business Growth, Growth Strategy, Innovation|
By Tony Ulwick|2020-02-09T15:27:00-08:00May 16th, 2019|Categories: Jobs-to-be-Done, Outcome-Driven Innovation|Tags: Business Growth, Featured Post, Growth Strategy, Innovation Success|
By Rob Schade|2020-02-09T15:40:52-08:00June 20th, 2017|Categories: Jobs-to-be-Done, Product Strategy|Tags: Featured Post|
By Tony Ulwick|2019-11-25T15:39:45-08:00December 6th, 2016|Categories: Jobs-to-be-Done, Product Strategy|Tags: Innovation|
By Tony Ulwick|2020-02-09T15:44:12-08:00July 12th, 2016|Categories: Jobs-to-be-Done, Market Segmentation|Tags: Featured Post|
