Jobs-to-be-Done

Innovation Inspiration: Why You Need to Throw Away Your Idea List Today By Eric Eskey

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Innovation Inspiration: Why You Need to Produce Masterpieces, Not Me-Toos By Eric Eskey

“The more books we read, the clearer it ...

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How to Define Your Brand’s Growth Strategy with Jobs-to-Be-Done By Tony Ulwick

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Product Managers Are Obsolete; Focus on the Job-to-be-Done By Rob Schade

Product Managers are essential to a company’s success. In fact, a recent ...

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Jobs-to-be-Done and the Internet of Things By Tony Ulwick

The Internet of Things, according to Wikipedia, allows objects to be sensed and/or controlled remotely across existing network infrastructure, creating opportunities ...

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How Should Customer “Needs” Be Defined? By Tony Ulwick

Companies receive thousands of inputs from their customers every single day. ...

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Who is Your Customer? By Tony Ulwick

Before a company can become customer-centric, company managers must agree on exactly who the customer is. Gaining such agreement is ...

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The Collaborative Economy and ODI By Strategyn

Call it the sharing economy or the collaborative economy — we are consuming differently now than we ever have. One ...

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Blue Apron Gets the Job Done Right By Strategyn

Entering a new market is daunting. It’s not often that a first-generation product can get the entire “job” done--that’s a ...

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Escaping the Commodity Trap Using Jobs-To-Be-Done Thinking, Part 3: The Building and Construction Industry By Martin Pattera

Building and construction has become a commodity For many years, ...

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Jobs-to-be-Done

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Jobs-to-be-Done

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