Category | Jobs-to-be-Done

People buy products to get a “job” done. Why does this matter? Jobs-to-be-Done Theory proposes that in order to understand customer needs in a way that makes innovation predictable, companies should stop focusing on the product or the customer and instead focus on the underlying process or “job” the customer is trying to get done.

Escaping the Commodity Trap Using Jobs-To-Be-Done Thinking, Part 3: The Building and Construction Industry

By |2019-11-25T10:43:34-08:00December 19th, 2013|Categories: Jobs-to-be-Done|

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