Strategyn

Jobs-to-be-Done

Who is Your Customer?
Before a company can become customer-centric, company managers must agree on exactly who the customer is. Gaining such agreement is ...
Older posts
Master Jobs-to-be-Done
November 2, 2017 San Francisco

Interested in learning Jobs-to-be-Done theory and putting it into practice at your organization?

Come to our Master Class and learn from JTBD pioneer Tony Ulwick!

Event Information