Product Managers Are Obsolete; Focus on the Job-to-be-Done By Rob Schade Product Managers are essential to a company’s success. In fact, a recent ... View Post
Jobs-to-be-Done and the Internet of Things By Tony Ulwick The Internet of Things, according to Wikipedia, allows objects to be sensed and/or controlled remotely across existing network infrastructure, creating opportunities ... View Post
How Should Customer “Needs” Be Defined? By Tony Ulwick Companies receive thousands of inputs from their customers every single day. ... View Post
Who is Your Customer? By Tony Ulwick Before a company can become customer-centric, company managers must agree on exactly who the customer is. Gaining such agreement is ... View Post
The Collaborative Economy and ODI By Ryan Burke Call it the sharing economy or the collaborative economy — we are consuming differently now than we ever have. One ... View Post
Blue Apron Gets the Job Done Right By Perrin Hamilton Entering a new market is daunting. It’s not often that a first-generation product can get the entire “job” done--that’s a ... View Post
Escaping the Commodity Trap Using Jobs-To-Be-Done Thinking, Part 3: The Building and Construction Industry By Martin Pattera Building and construction has become a commodity For many years, ... View Post
Tony Ulwick Presents at OpenCo By Strategyn Strategyn recently participated in a new type of business conference called OpenCo. OpenCo is a mix between a ... View Post
Escaping The Commodity Trap Using Jobs-To-Be-Done Thinking, Part 2: The Financial Services Industry By Martin Pattera Financial services has become a commodity In our recent blog we highlighted ... View Post
Escaping The Commodity Trap Using Jobs-To-Be-Done Thinking, Part 1: The iKnife By Martin Pattera Healthcare has become a commodity Medical Device companies face the challenges of ... View Post
