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Jobs-to-be-Done is a theory of innovation that explains how innovators can quickly create products and services that customers want—with minimal risk of failure. It is based on the notion that people buy products and services to get a "job" done. That's just the tip of the iceberg.

Lisa Spencer

Lisa has over two decades of experience as a UX Design Leader, Innovator, and Instructor. Throughout her career, she has focused on innovation in the aerospace, medical, and consumer industries and has become adept at overcoming complex challenges and creating opportunities through new products, applications, and markets. With training in Jobs-To-Be-Done, Outcome-Driven Innovation, Design Thinking, and a background in Human Factors, she has a deep passion for helping organizations turn innovation into science. Lisa holds a BSoc.Sc in Sociology and Psychology from the University of Ottawa and an MSc in Medical and Life Sciences (HCI/Ergonomics) from the University of London.

Stop guessing. Start innovating.
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