Jobs-to-be-Done

Product Managers Are Obsolete; Focus on the Job-to-be-Done By Rob Schade

Product Managers are essential to a company’s success. In fact, a recent ...

Jobs-to-be-Done and the Internet of Things By Tony Ulwick

The Internet of Things, according to Wikipedia, allows objects to be sensed and/or controlled remotely across existing network infrastructure, creating opportunities ...

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How Should Customer “Needs” Be Defined? By Tony Ulwick

Companies receive thousands of inputs from their customers every single day. ...

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Who is Your Customer? By Tony Ulwick

Before a company can become customer-centric, company managers must agree on exactly who the customer is. Gaining such agreement is ...

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The Collaborative Economy and ODI By Ryan Burke

Call it the sharing economy or the collaborative economy — we are consuming differently now than we ever have. One ...

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Blue Apron Gets the Job Done Right By Perrin Hamilton

Entering a new market is daunting. It’s not often that a first-generation product can get the entire “job” done--that’s a ...

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Escaping the Commodity Trap Using Jobs-To-Be-Done Thinking, Part 3: The Building and Construction Industry By Martin Pattera

Building and construction has become a commodity For many years, ...

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Tony Ulwick Presents at OpenCo By Strategyn

Strategyn recently participated in a new type of business conference called OpenCo. OpenCo is a mix between a ...

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Escaping The Commodity Trap Using Jobs-To-Be-Done Thinking, Part 2: The Financial Services Industry By Martin Pattera

Financial services has become a commodity In our recent blog we highlighted ...

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Escaping The Commodity Trap Using Jobs-To-Be-Done Thinking, Part 1: The iKnife By Martin Pattera

Healthcare has become a commodity Medical Device companies face the challenges of ...

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Master Jobs-to-be-Done
November 2, 2017 San Francisco

Interested in learning Jobs-to-be-Done theory and putting it into practice at your organization?

Come to our Master Class and learn from JTBD pioneer Tony Ulwick!

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