People buy products to get a “job” done. Why does this matter? Jobs-to-be-Done Theory proposes that in order to understand customer needs in a way that makes innovation predictable, companies should stop focusing on the product or the customer and instead focus on the underlying process or “job” the customer is trying to get done.
By Tony Ulwick|2019-11-25T11:18:40-08:00November 11th, 2019|Categories: Jobs-to-be-Done, Outcome Driven Innovation|
By Tony Ulwick|2019-11-25T11:20:30-08:00November 6th, 2019|Categories: Jobs-to-be-Done, Understanding Customer Needs|Tags: Featured Post|
By Tony Ulwick|2019-11-06T15:00:32-08:00November 4th, 2019|Categories: Jobs-to-be-Done, Product Strategy|
By Tony Ulwick|2019-10-23T12:28:56-08:00October 10th, 2019|Categories: Jobs-to-be-Done|
By Tony Ulwick|2019-10-20T12:57:02-08:00May 16th, 2019|Categories: Jobs-to-be-Done|Tags: Business Growth, Growth Strategy, Innovation|
By Tony Ulwick|2019-11-04T13:53:57-08:00May 16th, 2019|Categories: Jobs-to-be-Done, Outcome Driven Innovation|Tags: Business Growth, Featured Post, Growth Strategy, Innovation Success|
By Rob Schade|2019-11-25T10:47:04-08:00June 20th, 2017|Categories: Jobs-to-be-Done, Product Strategy|
By Tony Ulwick|2019-11-25T15:39:45-08:00December 6th, 2016|Categories: Jobs-to-be-Done, Product Strategy|Tags: Innovation|
By Tony Ulwick|2019-11-25T10:34:55-08:00July 12th, 2016|Categories: Jobs-to-be-Done, Market Segmentation|
By Martin Pattera|2019-11-25T10:43:34-08:00December 19th, 2013|Categories: Jobs-to-be-Done|
