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Product Strategy

Your company has to select which markets to enter, reinvent struggling products, differentiate its offerings, win in new and adjacent markets, protect itself from disruption and disrupt others. Learn how JTBD + ODI can help your company achieve these goals with an effective product strategy.

Bob Pennisi Ph.D.

Bob has over two decades of innovation experience. He has led successful innovation projects in complex markets including biotechnology, chemical products, and microelectronics. Bob currently holds 50 U.S. patents. Prior to joining Strategyn, Bob spent 16 years with Motorola, leading the Advanced Material Technologies Group. He holds a BS in chemistry from Union College and a PhD in polymer science from the University of Akron.

Stop guessing. Start innovating.
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