The truth is, competitive advantage and differentiation are derived from choosing the right unmet customer needs to target. To do this, all the customers’ needs must be known. Our approach to formulating an innovation strategy works because it is built around a solid definition of what a customer need is, and our approach reveals all the customers’ needs. It is the only process to do so. We have discovered that customers consider between 50 and 150 metrics when assessing how well a product or service enables them to successfully execute any job. These metrics (or desired outcomes) are the customer’s needs, and the power behind our innovation process, Outcome-Driven Innovation (ODI).
The qualitative, quantitative, and analytical methods that comprise our ODI process provide the insights we need to formulate a robust and reliable innovation strategy. ODI-based strategies work because they reveal what needs-based segments exist, if those segments are under- or overserved, how big they are, and what unmet needs are unique to each segment. They also reveal if a new platform is needed to drive growth.
Most companies have never had customer insights like this before, nor the decision-making advantages that come along with them. Using ODI, we determine which strategy is best, allowing us to make the winning move. Learn more about our growth strategy consulting services.