An innovation strategy correctly informs which job executor, job, and segment to target and which unmet customer needs to address to accelerate growth through innovation. Learn more.
Geoffrey Bell is an LA Angels baseball fan and a former Director of Client Engagements and Ideation at Strategyn. Geoff has utilized the JTBD and ODI framework to launch several successful products, secure intellectual property, and implement an organization-wide, best practice approach to innovation.
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