Free Innovation Assessment: Improve your organization's innovation outcomes
Free Innovation Assessment: Improve your organization's innovation outcomes
Take Innovation Assessment
Take Innovation Assessment
Take Innovation Assessment
Take Innovation Assessment
Book a strategy call
Outcome-Driven Innovation
↓
Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
Sizing
Competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
↓
JTBD Training & Certification
JTBD History
JTBD Playbook
JTBD Theory
JTBD Framework
Services
↓
Create a Product Strategy
Create an Innovation Capability
Innovation Training
Outcome-Driven AI
ODIpro Strategy Platform
OUR RESULTS
Resources
↓
ODIpro Strategy Platform
Webinars
Innovation Newsletter
Blog
ODIpro Login
ABOUT
Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
sizing
competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
JTBD Training and certification
JTBD Playbook
JTBD Theory
JTBD Framework
JTBD History
SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
ODIpro strategy platform
OUR RESULTS
RESOURCES
ODIpro Strategy platform
Webinars
Blog
ODIPro Login
Newsletter
ABOUT US
Book a Strategy Call
Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
sizing
competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
JTBD Training and certification
JTBD Playbook
JTBD Theory
JTBD Framework
JTBD History
SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
ODIpro strategy platform
OUR RESULTS
RESOURCES
ODIpro Strategy platform
Webinars
Blog
ODIPro Login
Newsletter
ABOUT US
Book a Strategy Call
Resources
Strategyn Innovation Newsletter
Join over 50K product leaders who get weekly innovation insights
Sign Up
FEATURED POSTS
The Official JTBD Playbook
Jon Dome
March 3, 2022
How to find growth opportunities in times of crisis
Tony Ulwick
November 6, 2025
HBR | The Customer-Centered Innovation Map
Tony Ulwick
December 17, 2021
MORE POSTS
What Hidden Segments Exist In Your Market?
Tony Ulwick
November 20, 2021
How Should Customer “Needs” Be Defined?
Tony Ulwick
May 27, 2024
Bring Markets Into Perfect Focus by Defining Them Around the Customer’s Job-To-Be-Done
Tony Ulwick
November 20, 2021
Who is Your Customer | Customer Research
Tony Ulwick
May 27, 2024
The Collaborative Economy and ODI
Strategyn
January 25, 2021
Escaping the Commodity Trap Using Jobs-To-Be-Done Thinking, Part 3: The Building and Construction Industry
Martin Pattera
November 20, 2021
How to Escape the Commodity Trap Using Jobs-To-Be-Done
Martin Pattera
May 27, 2024
A Product Innovation Strategy for Predictable Growth
Tony Ulwick
November 20, 2021
Innovation Starts by Targeting the Right Customer
Tony Ulwick
August 25, 2020
Secrets to Uncovering Unmet Customer Needs
Tony Ulwick
September 11, 2025
Customer Needs Analysis Without Paralysis
Tony Ulwick
June 16, 2021
Identify the Customers Jobs by Defining the Job-to-Be-Done
Tony Ulwick
May 27, 2024