Strategyn

Who Is Your Customer

Who is Your Customer?
Before a company can become customer-centric, company managers must agree on exactly who the customer is. Gaining such agreement is ...
Measuring Innovation Success
I recently received an email from Chris, a former innovation management consultant, who challenged the results of Strategyn’s Track Record ...
The Fast-Follower Excuse
At a major company, we heard an executive make this statement: “We don’t need to study our customers. We’re a fast-follower. ...