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FEATURED POSTS

  • Strategyn123123123qwe

    The Official JTBD Playbook

    Jon Dome
    March 3, 2022
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    How to find growth opportunities in times of crisis

    Tony Ulwick
    November 6, 2025
  • 12Strategyn20243w

    HBR | The Customer-Centered Innovation Map

    Tony Ulwick
    December 17, 2021

MORE POSTS

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    Align your product teams around value creation

    Tony Ulwick
    October 11, 2022
  • Why your budgeting process is failing your business (and how to do better)

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    Bob Pennisi Ph.D.
    October 12, 2022
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    Why most executives evaluate markets incorrectly

    Geoff Bell
    November 20, 2021
  • Innovators learn from baseball

    What innovators need to learn from baseball’s Billy Beane

    Geoff Bell
    September 28, 2022
  • Henry Ford's customers would have asked for a faster horse—like this brown horse in a field.

    You’re Asking the Wrong Innovation Questions

    Danny Small
    August 25, 2020
  • Jobs-to-be Done Canvas Image

    The Jobs-to-be-Done Canvas

    Tony Ulwick
    June 12, 2024
  • Jobs-To-Be-Done Brings New, Deep Insights to Product Development

    Jobs-To-Be-Done Brings New, Deep Insights To Product Development

    Tony Ulwick
    October 12, 2022
  • Opportunity Landscape

    Quantify Your Customer’s Unmet Needs

    Eric Eskey
    November 9, 2022
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    Avoid These Common Mistakes When Getting Started With Jobs-To-Be-Done

    Tony Ulwick
    October 11, 2022

  • Why brainstorming is overrated and innovation should be boring

    Danny Small
    November 9, 2021

  • How to See the World Like a Born Innovator (Part 3)

    Tony Ulwick
    November 20, 2021

  • How to See the World Like a Born Innovator (Part 2)

    Tony Ulwick
    May 27, 2024