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Outcome-Driven Innovation
Customers
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Opportunities
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sizing
competition
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JTBD
JTBD Training and certification
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SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
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Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
sizing
competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
JTBD Training and certification
JTBD Playbook
JTBD Theory
JTBD Framework
JTBD History
SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
ODIpro strategy platform
OUR RESULTS
RESOURCES
ODIpro Strategy platform
Webinars
Blog
ODIPro Login
Newsletter
ABOUT US
Book a Strategy Call
Category:
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Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn.
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The Team Alignment Problem Killing Your Growth Strategy
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August 18, 2025
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The Official JTBD Playbook
Jon Dome
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June 2, 2021
Stop guessing. Start innovating.
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