Learn How To Apply Jobs To Be Done In Your Business

Jobs-to-be-Done is a theory of innovation that explains how innovators can quickly create products and services that customers want—with minimal risk of failure. It is based on the notion that people buy products and services to get a “job” done. That’s just the tip of the iceberg.

Escaping The Commodity Trap Using Jobs-To-Be-Done Thinking, Part 2: The Financial Services Industry

By Martin Pattera | September 23, 2013 | Learn How To Apply Jobs To Be Done In Your Business

The iPhone, Still The Best Phone For The Job

By Strategyn | April 16, 2013 | Learn How To Apply Jobs To Be Done In Your Business, Product Strategy

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Martin Pattera

Martin has over a decade of innovation experience. Prior to Strategyn he held key positions at Roland Berger Strategy Consultants and Mayr-Meinhof Karton. Martin is a lecturer in the executive MBA program focused on entrepreneurship and innovation at the Vienna University of Technology and at Vienna University of Economics and Business Administration. He holds an MBA from the Vienna University of Economics and Business Administration.