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Learn from the pioneers of Jobs-to-be-Done Theory and Outcome-Driven Innovation® how to transform your innovation process from an art to a science.

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The Right Product For The Right Job

By Eric Eskey | May 1, 2011 | Product Strategy

Voice Of The Customer Fails To Deliver

By Tony Ulwick | April 12, 2011 | Understanding Customer Needs

Stop Following the Crowd. Understand Your Customer’s Needs

By Strategyn | December 4, 2009 | Understanding Customer Needs

The Profit Share Strategy, Part 2: Profit Share Examples

By Tony Ulwick | May 27, 2014 | Innovation Strategy

Profit Share Strategy - Part 1

By Tony Ulwick | March 21, 2014 | Innovation Strategy

innovation management strategy

Two Prerequisites for a Successful Innovation Management Strategy

By Tony Ulwick | November 21, 2013 | Innovation Strategy

Escaping The Commodity Trap Using Jobs-To-Be-Done Thinking, Part 2: The Financial Services Industry

By Martin Pattera | September 23, 2013 | Jobs-to-be-Done

The iPhone, Still The Best Phone For The Job

By Strategyn | April 16, 2013 | Jobs-to-be-Done, Product Strategy

Milkshake Marketing

Customer Segmentation Is Soured by Milkshake Marketing

By Tony Ulwick | January 16, 2013 | Market Segmentation

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