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Outcome-Driven Innovation
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Outcome-Driven Innovation
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Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
sizing
competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
JTBD Training and certification
JTBD Playbook
JTBD Theory
JTBD Framework
JTBD History
SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
ODIpro strategy platform
OUR RESULTS
RESOURCES
ODIpro Strategy platform
Webinars
Blog
ODIPro Login
Newsletter
ABOUT US
Book a Strategy Call
Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
sizing
competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
JTBD Training and certification
JTBD Playbook
JTBD Theory
JTBD Framework
JTBD History
SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
ODIpro strategy platform
OUR RESULTS
RESOURCES
ODIpro Strategy platform
Webinars
Blog
ODIPro Login
Newsletter
ABOUT US
Book a Strategy Call
Author:
Tony Ulwick
Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn.
Learn How To Apply Jobs To Be Done In Your Business
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Bring Markets Into Perfect Focus by Defining Them Around the Customer’s Job-To-Be-Done
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July 12, 2016
Understand Your Customer Needs By Our Customer Service Blog
Who is Your Customer | Customer Research
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March 15, 2016
Product Strategy
A Product Innovation Strategy for Predictable Growth
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February 26, 2013
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Innovation Starts by Targeting the Right Customer
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December 18, 2012
Understand Your Customer Needs By Our Customer Service Blog
Secrets to Uncovering Unmet Customer Needs
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November 27, 2012
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Customer Needs Analysis Without Paralysis
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October 30, 2012
Learn How To Apply Jobs To Be Done In Your Business
Identify the Customers Jobs by Defining the Job-to-Be-Done
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October 22, 2012
Understand Your Customer Needs By Our Customer Service Blog
Define Customer Needs As Desired Outcomes
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April 27, 2012
Product Strategy
Don’t Become Obsolete In Your Market
Tony Ulwick
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March 29, 2012
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