Jobs-to-be-Done Growth Strategy Matrix

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Join Strategyn Founder and CEO Tony Ulwick as he leads viewers through The Jobs-to-be-Done Growth Strategy Matrix™ which puts disruptive innovation in the context with other innovation strategies.

Disruptive Innovation strategy has occupied hundreds of column inches in business journals over the past two decades but disruption is only appropriate in very specific circumstances.

What do companies do when the customer data demands a different strategy?

The Jobs-to-be-Done Growth Strategy Matrix™ shows which strategy to pursue and when.


Title: Jobs-to-be-Done Growth Strategy Matrix

Date: June 26th, 2019

Time: 10:00 am PDT

Duration: 45 min


Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of the strategy and innovation consulting firm Strategyn. Tony has applied his ODI process in the world’s leading companies and across nearly all industries, achieving a success rate that is 5-times the industry average. Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation.

Tony is the author of the best seller, What Customers Want, and his latest book titled JOBS TO BE DONE: Theory to Practice. Tony has also published articles in the Harvard Business Review and MIT Sloan Management Review. His work is cited in hundreds of publications.