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Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn.

  • Industry Frameworks For Jobs to Be Done Strategies

    Tony Ulwick

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  • Blueprint for Building a Customer-Centric Culture of Innovation

    Tony Ulwick

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  • Building a Corporate Culture of Innovation

    Tony Ulwick

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  • A New Perspective on Strategy

    Tony Ulwick

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  • Outcome-Driven Innovation

    Tony Ulwick

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  • Debunking Myths About Customer Needs

    Tony Ulwick

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  • Ideas-First or Needs-First: What Would Edison Say?

    Tony Ulwick

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  • Outcome-Based Segmentation

    Outcome-Based Segmentation

    Tony Ulwick

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