Outcome-Driven Innovation

Outcome-Driven Innovation (ODI) is a data-driven strategy and innovation process that brings clarity, speed and predictability to the fuzzy front end of innovation. It has been vetted and refined in 1000+ consulting engagements with leading companies in nearly every industry.

In this white paper, Strategyn’s founder Tony Ulwick explains what ODI is, how it works and how companies use it to transform innovation from an art to a science. Learn how ODI can align the actions of your organization around value creation and increase your chances of success by 5X.