Free Innovation Assessment: Improve your organization's innovation outcomes
Free Innovation Assessment: Improve your organization's innovation outcomes
Take Innovation Assessment
Take Innovation Assessment
Take Innovation Assessment
Take Innovation Assessment
Book a strategy call
Outcome-Driven Innovation
↓
Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
Sizing
Competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
↓
JTBD Training & Certification
JTBD History
JTBD Playbook
JTBD Theory
JTBD Framework
Services
↓
Create a Product Strategy
Create an Innovation Capability
Innovation Training
Outcome-Driven AI
ODIpro Strategy Platform
OUR RESULTS
Resources
↓
ODIpro Strategy Platform
Webinars
Innovation Newsletter
Blog
ODIpro Login
ABOUT
Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
sizing
competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
JTBD Training and certification
JTBD Playbook
JTBD Theory
JTBD Framework
JTBD History
SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
ODIpro strategy platform
OUR RESULTS
RESOURCES
ODIpro Strategy platform
Webinars
Blog
ODIPro Login
Newsletter
ABOUT US
Book a strategy call
STRATEGYN WHITE PAPERS
Debunking Myths About Customer Needs
Look at customer needs through a new lens.
Join thousands of product leaders and enjoy product news and fresh ideas delivered to your inbox