Strategyn is a leading Jobs-to-be-Done consulting firm serving a world class blue-chip client base, private equity and VC firms, government agencies and start-ups.
As the pioneers of Jobs-to-be-Done Theory and the Outcome-Driven Innovation® (ODI) process, we are uniquely qualified to help you create phenomenally successful products—the first time and every time.
Tony Ulwick, Strategyn Founder and CEO, is the mind behind Jobs-to-be-Done theory.
After a significant product failure of his own, he set out to find a process that would make innovation more predictable.
Ulwick realized new thinking could be applied to innovation, making the job-to-be-done process the subject of investigation. This allows innovators to break down the JTBD into process steps and study each step in detail. It also allows innovators to attach metrics to steps in the job that can be measured and controlled in the design of a product.
He named this process Outcome-Driven Innovation (ODI).
Ulwick’s first consulting success with JTBD and ODI came in 1992 with Cordis Corporation. Since then, Strategyn’s JTBD consulting has helped household brands like Bosch, Microsoft, and Arm & Hammer reimagine possibilities.
While it was Tony Ulwick who invented JTBD, Clayton Christensen first popularized it. After 10 years of localized success, Ulwick introduced his theory to Professor Christensen with the Harvard Business School. Christensen popularized JTBD theory in his 2003 book The Innovator’s Solution.
I really like the concept that Strategyn brought to us—that people have underlying processes in their lives, and what really understanding the customer needs means is understanding what that underlying process (job) is. Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.
We help companies excel at innovation. As a growth strategy consulting firm, Strategyn helps companies reposition and reinvent underperforming products, create new breakthrough products, successfully discover and enter new markets, and prioritize R&D and M&A investment decisions.
As agents of change, we help companies adopt a new innovation mindset and a process that increases the return on innovation by 5X. We can customize an innovation program to suit your needs.
In other words, you have everything you need to develop a reliable innovation strategy.
Everything in the Innovation Strategy, plus:
Deeply understand your customers and what they are trying to accomplish—and 5X your odds of innovation success.
Book a strategy call with one of our JTBD consulting experts today.
Copyright ©2024 Strategyn LLC. All Rights Reserved. | Sitemap
