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Create a Product strategy
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Outcome-Driven Innovation
Customers
Markets
Needs
Opportunities
Segmentation
sizing
competition
Strategy
Ideation
Testing
Pricing
Positioning
JTBD
JTBD Training and certification
JTBD Playbook
JTBD Theory
JTBD Framework
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SERVICES
Create a Product strategy
Create an innovation capability
Innovation Training
Outcome-Driven AI
ODIpro strategy platform
OUR RESULTS
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Category:
Strategyn
Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn.
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Stop guessing. Start innovating.
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