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FEATURED POSTS

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    The Official JTBD Playbook

    Jon Dome
    March 3, 2022
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    How to find growth opportunities in times of crisis

    Tony Ulwick
    November 6, 2025
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    HBR | The Customer-Centered Innovation Map

    Tony Ulwick
    December 17, 2021

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    From $1 Billion Failure To Fastest Growing Medical Device in History

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    Your market is not mature—your product is

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    Take the guesswork out of innovation

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    Customer Needs Through a Jobs-to-be-Done Lens

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    The Job-to-Be-Done Growth Strategy Framework

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