How to Transform Innovation from Art to Science

Innovation doesn’t have to be a guessing game.

While most companies rely on brainstorming, customer observation, and trial-and-error to develop new products, their success rates remain stubbornly low. The root cause? Product teams aren’t aligned around a reliable source of customer insights that accurately state what customers actually need.

In this webinar, you’ll discover how to transform innovation from an unpredictable art into a repeatable science using Outcome-Driven Innovation (ODI)—the strategy and innovation process built on Jobs-to-be-Done theory.

You’ll learn how to:

• Define your market around the job your customer is trying to get done—not around your product or industry
• Uncover the 100+ measurable outcomes customers use to define success
• Quantify exactly which customer needs are unmet—and to what degree
• Discover hidden segments of opportunity your competitors can’t see
• Align sales, marketing, product, and R&D around a shared understanding of customer value
• Formulate a growth strategy you can execute with confidence—before development begins

Join us to see how companies like Bosch, Microsoft, Cordis, and Arm & Hammer have used ODI to eliminate guesswork, accelerate growth, and bring winning products to market faster and with far less risk.

Who Should Attend: Product leaders, innovation executives, heads of R&D, marketing and strategy leaders, and anyone responsible for driving growth through new products and services.