Free Innovation Assessment: Improve your organization's innovation outcomes

Take Assessment
Strategyn Brand Logo
Book a strategy call

Webinar

Outcome-Driven Ideation:

How to Leave Every Ideation Session with Products You Know Will Win

 


register now
bnbvStrategyn 12
Hosted by Tony Ulwick
Discussion Points
  • The fundamental flaw in traditional ideation
  • Redefining the purpose of ideation
  • The inputs for successful ideation sessions
  • Live Demo
  • Live Q&A
Duration: 45 Minutes

Description

Are your ideation sessions generating plenty of ideas but few winning products?

You’re not alone.

Traditional brainstorming sessions often leave teams drowning in sticky notes, struggling to evaluate options, and lacking consensus on which direction to pursue.

The harsh reality: 83% of product initiatives fail despite all the creative energy expended.

Join innovation expert Tony Ulwick on June 5th as he reveals why most ideation approaches are fundamentally flawed and how Outcome-Driven Ideation transforms this critical phase of innovation.

In this 45-minute webinar, you’ll discover:

  • Why generating more ideas doesn’t lead to better products – and the crucial mindset shift needed for successful innovation
  • The seven key differentiators that make Outcome-Driven Ideation 5x more likely to produce market winners
  • How to structure ideation sessions that create immediate alignment across product, engineering, and design teams
  • The critical inputs required before ideation begins to ensure you’re solving problems that actually matter to customers

 

Whether you’re a product manager, innovation leader, or executive frustrated with the gap between ideation and successful implementation, this webinar will provide a practical framework for transforming how your organization approaches product conceptualization.

Stop hoping your next product will succeed. Join us to learn how to create products you know will win—before development even begins.

Space is limited. Register today to secure your spot.


Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Strategyn 12re
Stop guessing. Start innovating.
Book a Strategy call
Strategyn 12e2
Strategyno3
Strategyno3
magnifiercrossmenuarrow-uparrow-downcross-circle