How to Align the organization around the Single Source of Truth

What if every team in your organization made decisions based on the same customer truth?

Join Innovation thought leader Tony Ulwick on discovering how Outcome-Driven Innovation (ODI) creates the single source of customer truth that aligns marketing, product, sales, and R&D around what actually drives growth—delivering 86% project success rates versus the industry average of 17%.

Research shows organizational misalignment costs enterprises 10% or more of annual revenue. While your teams work harder than ever, conflicting assumptions about customer needs are quietly undermining your growth strategy.

60-minute interactive session with live Q&A

Perfect for C-suite executives and senior leaders ready to transform organizational alignment into competitive advantage.