How to Align the organization around the Single Source of Truth

Hosted by Tony Ulwick

Discussion Points

  • The Revenue Drain: How organizational misalignment costs enterprises millions annually
  • The Alignment Crisis: Why smart teams make conflicting decisions about customer needs
  • Single Source of Truth: The ODI methodology that unifies all departments around customer outcomes
  • Implementation Blueprint: Your roadmap from fragmented teams to coordinated growth
Duration:
60
Minutes

Description

What if every team in your organization made decisions based on the same customer truth?

Join Innovation thought leader Tony Ulwick on discovering how Outcome-Driven Innovation (ODI) creates the single source of customer truth that aligns marketing, product, sales, and R&D around what actually drives growth—delivering 86% project success rates versus the industry average of 17%.

Research shows organizational misalignment costs enterprises 10% or more of annual revenue. While your teams work harder than ever, conflicting assumptions about customer needs are quietly undermining your growth strategy.

60-minute interactive session with live Q&A

Perfect for C-suite executives and senior leaders ready to transform organizational alignment into competitive advantage.

Tony Ulwick