From Insights to Action: How to Activate ODI Across Your Entire Organization

Transform your innovation process from guesswork to science.

Join innovation expert Tony Ulwick, founder of Strategyn and creator of Outcome-Driven Innovation (ODI), for an executive-level deep dive into activating customer outcome insights across your entire organization.

Most companies invest millions in customer research but struggle to turn insights into coordinated action.

• Marketing builds campaigns around demographic data
• Product develops features based on internal assumptions
• Sales pitches capabilities rather than customer value
• R&D pursues technology trends

—all without a shared understanding of what customers actually need to accomplish.

This organizational fragmentation costs companies 10% or more of their annual revenue, yet 80% of innovation initiatives still fail because teams operate with different definitions of customer success.

In this 60-minute session, you’ll discover:

• Why traditional market research fragments organizations instead of aligning them
• The proven framework that Fortune 500 companies use to achieve 86% innovation success rates (vs. 17% industry average)
• How to transform customer outcome insights into coordinated action across Marketing, Sales, Product, R&D, and executive leadership

Whether you’re struggling with misaligned teams, unpredictable innovation results, or scattered customer research investments, this session will provide the strategic framework to activate outcome-driven