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Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation.


Thursday, August 1st, 1:30 PM ET
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Discussion Points
  • Jobs-to-be-Done
  • Outcome-Driven Innovation
  • Innovation & Product Strategies
  • Anything you want
Duration: 20 Minutes

Description

Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average.

Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation.

In this session, Tony will answer all of your product and innovation questions. Register today.


Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

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