Tony is the pioneer of Jobs-to-be-Done Theory, the inventor of the Outcome-Driven Innovation® (ODI) process, and the founder of strategy and innovation consulting firm Strategyn. Tony has applied his ODI process at some of the world’s leading companies and across nearly all industries to inform breakthrough innovations—achieving a success rate that is 5 times better than the industry average.
Philip Kotler calls Tony “the Deming of innovation” and credits him with bringing predictability to innovation.
In this session, Tony answers all of your product and innovation questions.
