What is Jobs-to-be-Done Theory?
01 – People buy products and services to get a “job” done.
02 – Jobs are functional—with emotional and social components.
03 – A Job-to-be-Done is stable over time.
04 – A Job-to-be-Done is solution agnostic.
08 – People want products and services that will help them get a job done better and/or more cheaply.
What is Jobs-to-be-Done Theory?
01 – People buy products and services to get a “job” done.
02 – Jobs are functional—with emotional and social components.
03 – A Job-to-be-Done is stable over time.
04 – A Job-to-be-Done is solution agnostic.
08 – People want products and services that will help them get a job done better and/or more cheaply.
What is Jobs-to-be-Done Theory?
01 – People buy products and services to get a “job” done.
02 – Jobs are functional—with emotional and social components.
03 – A Job-to-be-Done is stable over time.
04 – A Job-to-be-Done is solution agnostic.
08 – People want products and services that will help them get a job done better and/or more cheaply.
