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Strategyn 12re

Category: Learn How To Apply Jobs To Be Done In Your Business

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn.
  • The Jobs-to-be-Done Canvas

    The Jobs-to-be-Done Canvas

    Tony Ulwick

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  • Jobs-To-Be-Done Brings New, Deep Insights To Product Development

    Jobs-To-Be-Done Brings New, Deep Insights To Product Development

    Tony Ulwick

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  • Avoid These Common Mistakes When Getting Started With Jobs-To-Be-Done

    Avoid These Common Mistakes When Getting Started With Jobs-To-Be-Done

    Tony Ulwick

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  • Product Managers Are Obsolete; Focus on the Job-to-be-Done

    Product Managers Are Obsolete; Focus on the Job-to-be-Done

    Rob Schade

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  • Jobs-to-be-Done and the Internet of Things

    Jobs-to-be-Done and the Internet of Things

    Tony Ulwick

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  • Bring Markets Into Perfect Focus by Defining Them Around the Customer’s Job-To-Be-Done

    Tony Ulwick

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  • Escaping the Commodity Trap Using Jobs-To-Be-Done Thinking, Part 3: The Building and Construction Industry

    Martin Pattera

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  • How to Escape the Commodity Trap Using Jobs-To-Be-Done

    How to Escape the Commodity Trap Using Jobs-To-Be-Done

    Martin Pattera

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  • Identify the Customers Jobs by Defining the Job-to-Be-Done

    Identify the Customers Jobs by Defining the Job-to-Be-Done

    Tony Ulwick

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