Outcome-Driven AI

Are your AI initiatives delivering measurable business results?

As generative AI shifts from the peak of inflated expectations to the plateau of productivity, organizations face a critical challenge: how to move beyond experimentation to implement AI solutions that deliver real business value.

Despite increasing investment in AI technology, many initiatives fail to yield meaningful results. The missing element isn’t technology—it’s a strategic framework for identifying the right opportunities and implementing AI solutions that generate measurable impact.

Join Us to Learn How Outcome-Driven Innovation Transforms AI Success

Join innovation pioneer Tony Ulwick and AI expert Laks Srinivasan as they reveal how Outcome-Driven Innovation (ODI) provides a systematic framework to ensure your AI initiatives deliver measurable business value. Drawing from decades of innovation success across industries, we’ll show you how to:

• Identify high-impact opportunities for AI implementation by focusing on underserved customer needs
• Design optimal processes before applying automation to avoid the common pitfall of “faster but broken”
• Define the right inputs and outputs that ensure your AI solutions deliver actionable results
• Build a scalable approach to AI that creates sustainable competitive advantage

Who Should Attend

• Business Leaders responsible for digital transformation and innovation
• Technology Executives tasked with implementing AI solutions
• Product Teams looking to incorporate AI into their offerings
• Innovation Professionals seeking a framework to prioritize AI investments

Why This Webinar Is Different

Instead of focusing on AI technology itself, we’ll show you how to start with validated customer outcomes and work backward to determine where and how AI can create the most value. This strategic reversal—putting outcomes before technology—dramatically increases the success rate of AI initiatives.

Learn the same methodology that has helped organizations achieve an 86% success rate with innovation initiatives, applied specifically to the challenges of AI implementation.

Don’t just adopt AI—harness it to achieve specific, measurable outcomes that matter to your customers and business.

About the hosts:

Laks Srinivasan: 

Laks currently is a Co-Founder and Managing Director at Return on AI Institute, a best practices business research and advisory firm helping enterprises maximize economic and social return on AI. At the institute, he advises non-digital native companies and their leadership teams on understanding, preparing, and executing on AI-driven transformations. Laks, as co-principal investigator, conducts business research and gives public talks and presentations on AI in conferences and other venues such as MIT Sloan Management Review editorial webinars.