Free Innovation Assessment: Improve your organization's innovation outcomes
Free Innovation Assessment: Improve your organization's innovation outcomes
Take Innovation Assessment Take Innovation Assessment
Take Innovation Assessment Take Innovation Assessment
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Jobs-to-be-Done Consulting

5X your innovation success rate with the pioneers of JTBD

Strategyn is a leading Jobs-to-be-Done consulting firm serving a world class blue-chip client base, private equity and VC firms, government agencies and start-ups.

As the pioneers of Jobs-to-be-Done Theory and the Outcome-Driven Innovation® (ODI) process, we are uniquely qualified to help you create phenomenally successful products—the first time and every time.

Applying Jobs-to-be-Done through Outcome-Driven Innovation

Tony Ulwick, Strategyn Founder and CEO, is the mind behind Jobs-to-be-Done theory.

After a significant product failure of his own, he set out to find a process that would make innovation more predictable.

Ulwick realized new thinking could be applied to innovation, making the job-to-be-done process the subject of investigation. This allows innovators to break down the JTBD into process steps and study each step in detail. It also allows innovators to attach metrics to steps in the job that can be measured and controlled in the design of a product.

He named this process Outcome-Driven Innovation (ODI).

Jobs-to-be-Done Consulting Book download

Ulwick’s first consulting success with JTBD and ODI came in 1992 with Cordis Corporation. Since then, Strategyn’s JTBD consulting has helped household brands like Bosch, Microsoft, and Arm & Hammer reimagine possibilities.

While it was Tony Ulwick who invented JTBD, Clayton Christensen first popularized it. After 10 years of localized success, Ulwick introduced his theory to Professor Christensen with the Harvard Business School. Christensen popularized JTBD theory in his 2003 book The Innovator’s Solution.

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I really like the concept that Strategyn brought to us—that people have underlying processes in their lives, and what really understanding the customer needs means is understanding what that underlying process (job) is. Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.

CLAYTON CHRISTENSEN, Harvard Business School Professor

Inspiring products people love for 30+ years

  • Healthcare

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    Philips expands patient monitoring portfolio to solve a broader Job-to-be-Done

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  • Healthcare

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    Abbott Medical Optics wins NorthFace Service Award

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  • Technology

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    Microsoft turns around a flailing business, doubling Y2Y revenue

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  • Healthcare

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    MVP Health Care identifies and builds successful partnerships with Jobs-to-be-Done

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  • Animal Nutrition

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    Arm & Hammer Animal Nutrition grows Y2Y revenue 30%+

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  • Technology

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    Cox Automotive Increases its product install base by 20X

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Our proven Jobs-to-be-Done consulting process

We help companies excel at innovation. As a growth strategy consulting firm, Strategyn helps companies reposition and reinvent underperforming products, create new breakthrough products, successfully discover and enter new markets, and prioritize R&D and M&A investment decisions.

As agents of change, we help companies adopt a new innovation mindset and a process that increases the return on innovation by 5X. We can customize an innovation program to suit your needs.

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1

Define your market around the Job-to-be-Done

Our consulting framework is built on the notion that people buy products and services to get a job done. Defining your market around this job gives your company a stable focal point around which to create value.
2

Uncover desired outcomes

Customers want to complete their jobs perfectly. “Perfect” can be defined by the 100+ metrics these customers use to measure successful execution of the job—their “desired outcomes.”. Our JTBD consultants use qualitative research to uncover and document all of these outcomes.
3

Quantify which outcomes are unmet

Customers have both underserved and overserved needs. You can ensure you deploy resources efficiently by knowing, with statistical certainty, which needs should be the focus of your value creation and cost reduction efforts. Our jobs-to-be-done consultants use quantitative research methods to determine if your markets are under or overserved — and precisely which outcomes hold the key to your growth.
4

Discover hidden segments of opportunity

Because people struggle differently when executing the job-to-be-done, customers rarely agree on which needs are unmet. Segmenting your markets into groups of people with unique sets of unmet needs allows you to pursue opportunities your competitors will fail to see. Our JTBD consultants segment your market around desired outcomes to identify these opportunities.
5

Formulate and deploy a winning strategy

With a common understanding of your customer’s unmet needs, your company can better position and improve existing products, identify and fill gaps in your portfolio, make impactful R&D investment decisions, and more.

In other words, you have everything you need to develop a reliable innovation strategy.

JTBD consulting services — innovation strategy vs. product strategy

Innovation Strategy

Uncover and prioritize all your customer needs and build a strategy that puts you on the most efficient path to growth.

Who it’s for

Best for teams looking for customer data research, such as researchers who are responsible for providing insights to the product development team. You want access to unparalleled customer data that will allow you to create a winning strategy. You have the resources and tools internally to execute the innovation strategy and conceptualize a winning product.

How it works

Our JTBD consulting team works with you to define your market around your customer’s Job-to-be-Done. Then we uncover, measure, and prioritize all of your customer’s needs related to the job (between 75-150 needs). From this data, we segment the market around your customer’s unmet needs and determine which needs will drive the largest market opportunity.

What you get

Prioritized list of all of your customer’s needs
List of segments identified as growth opportunities
Market assessment
Competitive analysis
Instructions for improving existing products
Opportunities to expand your portfolio with new products

Product Strategy

Conceptualize a product you know will win—before development begins.

Who it’s for

Best for organizations with finite innovation resources and demand for those resources exceeds capacity. You find that unqualified opportunities are traveling too far forward, wasting significant investment and locking up valuable resources. We work with your team to build and conceptualize a product that you know will win, making your teams far more efficient (and your customers happier). 

How it works

We use the data from your innovation strategy to inform exactly where to create value for your customer. We work with your product teams in a series of workshops to ideate a product concept you know will win.

What you get

Everything in the Innovation Strategy, plus:

Product ideation
Product feature roadmap with a prioritized list of the features that will have the greatest impact on growth

Get started with Jobs-to-be-Done today

Deeply understand your customers and what they are trying to accomplish—and 5X your odds of innovation success.

Book a strategy call with one of our JTBD consulting experts today.