Posts from September 2012

The iPhone Feature Mistake
The iPhone 5 has launched and critics are already saying it doesn't have the features to compete. Jessica Vascellaro writes ...
Outcome-Driven Strategy
We have spent years analyzing strategy from the innovator's perspective and we always ask our partner companies, "What is ...
Master Jobs-to-be-Done
November 2, 2017 San Francisco

Interested in learning Jobs-to-be-Done theory and putting it into practice at your organization?

Come to our Master Class and learn from JTBD pioneer Tony Ulwick!

Event Information