Innovation Case Studies

Two Decades Of Success

Our results speak for themselves.

Over the past 24 years, we have helped one-third of the Fortune 100 companies, SME’s, government agencies, and startups create breakthrough products and services. With experience in over 30 industries, B2B and B2C, and material and component manufacturers, our 86% success rate is unparalleled. Download our innovation track record study and our success rate study.

Accelerated revenue growth

With Strategyn's help, every one of our products achieved double-digit revenue growth in 2014.

Scott Druker, Arm & Hammer Animal Nutrition Group

Differentiated a commodity product

The CS20 circular saw generated more interest and more initial sales than any other product we had created to date. The product differentiated us in a commodity market and has been a winning product in the marketplace for 10 years.

Andrew Reed, Bosch

A breakthrough in innovation

Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.

Clayton M. Christensen, Harvard Business School

Turned around a struggling business

In a market under immense price pressure, Strategyn’s outcome-driven approach to innovation allowed us to turn around and grow a struggling service business.

Dave Wascha, Microsoft

Grew core and adjacent markets

Using Strategyn’s approach, we introduced 19 news angioplasty balloon products - all of which became number 1 or 2 in the market. Our market share grew from 2% to over 20%. In addition, we prioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years — the fastest growing medical device in history.

Rick Faleschini, Cordis

Download the HBR article

Disrupted a market

After two failed attempts to disrupt the evidence discovery market, we reached out to Strategyn to help us understand the outcomes our clients wanted for a product that didn’t yet exist. We were able to innovate against those outcomes in a way that led us to a position of market leadership.

Ben Allen, Kroll OnTrack

A powerful innovation methodology

Strategyn’s outcome-driven innovation methodology is the most robust approach to driving value creation that I’ve ever seen.

Sarah Miller Caldicott, Innovate Like Edison

Won in a competitive market

Strategyn’s outcome-driven approach to innovation helped us turn around our LED lighting business by differentiating us from competitors.

Clay Rohrer, Hussmann

Improved customer service

The Strategyn ODI process is particularly valuable for service innovation because it takes a very intangible customer experience and makes it more tangible. We used ODI to improve our Net Promoter Score and customer satisfaction ratings. In doing so we won a coveted NorthFace Service Award.

Angelo Rago, Abbott Medical Optics