Innovation Case Studies

Two Decades Of Success

Our results speak for themselves.

Over the past 22 years, we have helped one-third of the Fortune 100 companies, SME’s, government agencies, and startups create breakthrough products and services. With experience in over 30 industries, B2B and B2C, and material and component manufacturers, our 86% success rate is unparalleled. Download our innovation track record study and our success rate study.

Fastest initial selling product

The product that resulted from this insight has generated more interest and more initial sales than any other product we have created to date.

Andrew Reed, Bosch

From failure to dominance

In a market under immense price pressure, Strategyn’s outcome-driven approach to innovation allowed us to grow a struggling business.

Dave Wascha, Microsoft

The fastest growing medical device

Using Strategyn’s approach, we prioritized resources so we could be the first to market with the stent, an opportunity that became a $1 billion product in less than two years — the fastest growing medical device in history.

Rick Faleschini, Cordis

Download the HBR article

New market leadership

Strategyn helped us understand the outcomes our clients wanted for a product that didn’t yet exist. We were able to innovate against those outcomes in a way that led us to a position of market leadership.

Ben Allen, Kroll

Successful competitive turnaround

Strategyn’s outcome-driven approach to innovation helped us turn around our LED lighting business by differentiating us from competitors.

Clay Rohrer, Hussmann

Unparalleled value creation

Strategyn’s outcome-driven innovation methodology is the most robust approach to driving value creation that I’ve ever seen.

Sarah Miller Caldicott, Innovate Like Edison

Award-winning service innovation

The Strategyn ODI process is particularly valuable for service innovation because it takes a very intangible customer experience and makes it more tangible.

Angelo Rago, Abbott Medical Optics

Disciplined, predictable innovation

Ulwick’s outcome-driven programs bring discipline and predictability to the often random process of innovation.

Clayton M. Christensen, Harvard Business School

Two bestselling products

Strategyn helped us create the PRO7150 and the TalkAbout, two of our bestselling radio products to date.

Dr. Robert Pennisi, Motorola