Welcome to Strategyn

Strategyn is a global leader in innovation management. As leading innovation consultants, we provide Fortune 1000 firms and others with the world’s most advanced innovation process – as well as the education, software tools and the support needed to make it part of their operating DNA.

Since 1991, Strategyn has developed, refined and patented a powerful approach to innovation called Outcome Driven Innovation® (ODI). It is the subject of numerous articles in the Harvard Business Review and MIT’s Sloan Management Review, and was voted one of the “Best Business Ideas of 2002” by HBR.

Using ODI methodology, we’ve helped clients such as Microsoft, Johnson & Johnson, 3M, John Deere, Ingersoll Rand, Colgate-Palmolive and Advanced Medical Optics manage their innovation efforts, resulting in:

• Increased revenue growth for our clients;
• Lower development costs;
• The ability to get products and services to market quicker; 
• Successful entry into new markets; and 
• The alignment of cross functional strategies (marketing, R&D, sales, etc.)

With offices in eight countries, we can do the same for your business. Using our end-to-end innovation program, we can help put an end to the 70 to 90 percent failure rates that have plagued companies for years. With Strategyn, you’ll develop confidence in your innovation efforts because you’ll have the right theory, tools, education, support and metrics you need to get the job done.

If you are responsible for creating a corporate innovation program or responsible for core or new market growth, Strategyn’s innovation consultants will customize an innovation program that will ensure your success.

To learn more about our program for innovation, download the white paper authored by Strategyn CEO Anthony Ulwick titled, The Innovation Manager’s Blueprint for Growth. To learn more about Strategyn’s powerful innovation process, download the paper authored by Anthony Ulwick titled, What is Outcome-Driven Innovation?

"Strategyn's outcome-driven programs bring discipline and predictability to the often random process of innovation."
Clayton Christensen, Harvard Business School

Learn what it means to become an
outcome-driven organization.