Create Breakthrough Solutions

With a success rate that is 5-times the industry average.

As the leading innovation consulting firm, Strategyn has helped dozens of Fortune 100
companies create winning products and services with a success rate that is five times
the industry average. How is this possible? Over the last 23 years, we invented an
innovation process that mitigates the risk of failure. Our results speak for
themselves. Champion your company’s growth with help from the top
innovation consulting firm and services provider.

We bring predictability to innovation

Innovation consulting at its best

As the pioneers of jobs-to-be-done theory and Outcome-Driven Innovation, we will forever change the way you think about innovation.

We understand that your company has to reinvent struggling products, differentiate its offerings, win in new and adjacent markets, discover platform-level solutions, increase profit share, protect itself from disruption while disrupting others, and resolve many other growth challenges. As the world's leading innovation consulting firm, we also understand that your success at innovation is dependent on an effective innovation process. That is why we have spent two decades inventing a customer-centric innovation process that dramatically mitigates the risk of failure.

We are the only innovation consulting firm licensed to practice Outcome-Driven Innovation, a powerful innovation process invented and patented by our founder Tony Ulwick. Using ODI, our innovation consultants help you champion growth inside your company. It's 86% success rate is transformative.

Learn how our innovation consultants have helped 1/3 of Fortune 100 companies solve their innovation challenges and how we can help you solve yours. Through workshops, strategy engagements and customized innovation programs, we can help your company make the world's most advanced, quantitative innovation practices the foundation of your customer innovation strategy.

The future of innovation

Create breakthrough products by making the ultimate upgrade in innovation.

Learn how our innovation consultants apply jobs-to-be-done theory to formulate market and product strategies that win in complex, competitive, and new markets.

What Customers Want

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