During Strategyn’s 20-year quest to innovate the innovation process and create predictable growth, we have debunked many myths, tested and refined innovation theory, made new discoveries and created breakthrough tools. These efforts have resulted in the jobs-to-be-done theory and the innovation process, Outcome-Driven Innovation® (ODI). This patented innovation process produces winning products with a success rate that is five times the industry average.
The journal articles, white papers, case studies, books and other innovation resources we make available offer unique insights into our ODI innovation theory, its application to the creation of growth plans and benefits. While others believe predictable innovation is impossible, Strategyn’s innovation team has made it a reality.
Tour our web site and access all of the resources from Strategyn. You will learn how our efforts to innovate innovation have transformed the jobs-to-be-done innovation theory into an effective innovation process.
Outcome-Driven Innovation
Drawing on 20 years of hands-on innovation experience, Strategyn CEO Tony Ulwick provides a unique historic perspective on innovation along with a clear description of Outcome-Driven Innovation® (ODI) theory – and the transformation from theory into practice. For those interested in understanding the future of innovation, this is a must read. Download the white paper here.
What Customers Want
This best seller by Strategyn Founder, Tony Ulwick, describes how the jobs-to-be-done innovation theory was transformed into an end-to-end innovation process. Learn about the Outcome-Driven Innovation methodology and a new way to think about innovation.
Job Mapping
In this groundbreaking Harvard Business Review article, Lance Bettencourt and Tony Ulwick reveal an important discovery they made while turning the jobs-to-be-done innovation theory into practice – “job mapping.” Used to gain a unique understanding of customer needs, this tool helps companies create breakthrough products and services. Request an Invitation for this and all resources from Strategyn.