In every mature science, measurement comes before decision.
Physicists do not guess which forces are dominant.
Engineers do not estimate which tolerances are critical.
But in innovation, most companies decide which customer needs to pursue based on qualitative impressions, internal debate, and assumptions about what the market probably wants.
The result: 80+ of innovations fail. Not because the ideas were bad. Because the priorities were wrong.
In this session, Tony Ulwick introduces the Opportunity Algorithm, the measurement system at the core of Strategyn’s Outcome-Driven Innovation process, and shows how it gives leadership teams a precise, data-driven view of where customers are underserved, where they are overserved, and where the real growth opportunity lies.
If your team is still setting priorities by committee, this session will change how you think about innovation investment.
