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Navigating The Future Of Product Innovation

Hosted by Tony Ulwick
Discussion Points
  • AI’s Impact on product development
  • Gaining Support for Innovation Projects
  • What’s preventing the Customer-Centric Organization
  • Live Q&A with Innovation thought leaders Tony Ulwick & Alex Slawsby
Duration: 40 Minutes


Featuring two of the most respected minds in the field of innovation management, Tony Ulwick of Strategyn and Alex Slawsby of Innolead. This event promises to be an indispensable resource for leaders looking to steer their organizations through the ever-evolving landscape of product development and innovation.

Why Attend?

In today’s fast-paced market, innovating effectively and efficiently is more crucial than ever. However, fostering an environment where innovation can thrive involves navigating complex challenges. From gaining organizational support for new projects to understanding the implications of emerging technologies like generative AI, leaders must be adept at addressing multiple facets of innovation management to stay ahead. This webinar is designed to equip you with insights and strategies from leading experts in the field, providing you with the knowledge needed to overcome these hurdles and drive successful innovation within your organization.

Key Topics Include:

  • Gaining Support for Innovation Projects: Learn how to effectively communicate the value of innovation projects to gain the support of stakeholders within your organization. Discover strategies for building a compelling case that aligns with your organization’s goals and objectives.
  • Impact of Generative AI on Product Development: Explore how generative AI is transforming the landscape of product development and what it means for your innovation strategies. Understand the opportunities and challenges presented by AI technologies and how to leverage them to your advantage.
  • Achieving Customer Centricity: Delve into the often elusive goal of customer centricity and why it’s essential for successful innovation. Gain insights into practical approaches for placing customers at the heart of your innovation processes, ensuring that your projects meet and exceed customer expectations.
  • The Hidden Costs of Getting Innovation Wrong: Uncover the less obvious but significant costs associated with failed innovation initiatives. Learn how to mitigate these risks through careful planning, robust analysis, and strategic foresight.

Who Should Attend?

This webinar is ideal for CEOs, CTOs, innovation managers, product development professionals, and anyone involved in leading or contributing to innovation projects within their organizations. Whether you’re looking to refine your innovation strategies, understand the latest trends in technology, or build a more customer-centric approach to product development, this webinar will provide valuable insights and actionable advice.

Don’t miss this opportunity to learn from Tony Ulwick and Alex Slawsby, two leading figures in the field of innovation management. Register now to secure your spot in “Navigating The Future Of Product Innovation” and take the first step towards transforming your organization’s approach to innovation.

With Alex Slawsby from Innolead

Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

Stop guessing. Start innovating.
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