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Webinar

Grow Your Product From the Core using Jobs-to-Be-Done


Thursday, December 11th - 1:30 PM ET
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Discussion Points
  • How to define your market for growth:
  • The Three options for growth (Core, Adjacent, New)
  • Techniques for Maximizing Core Market Growth
  • Live Q&A
Duration: 60 Minutes

Description

Are you a product leader looking to drive growth?

Join us for our next webinar, where you’ll learn how to use jobs-to-be-done to identify and prioritize your biggest

Market Strategy Matrix

In this session, we’ll cover:

Defining Markets for Growth: Discover how defining markets through a jobs-to-be-done lens provides a consistent, stable foundation for identifying growth opportunities and aligning your organization around a shared understanding of your target markets.

The Three Options for Growth: Explore a practical framework for efficiently expanding revenue by sequentially exploring opportunities to grow your core markets, expand into adjacent markets, and unlock entirely new markets.

Techniques for Maximizing Core Market Growth: Gain actionable insights on how to drive growth in your core markets by identifying underserved job steps to get more of the job done, and pinpointing unmet customer needs to focus innovation efforts on getting the job done better.

Whether you’re looking to maximize growth in your core markets, identify the most attractive adjacent opportunities, or unlock the potential of entirely new markets, this webinar will provide you with the tools and frameworks you need to succeed.

Don’t miss this opportunity to learn how to apply jobs-to-be-done to accelerate revenue growth and take your product strategy to the next level. Register now and start unlocking your full growth potential.


Tony Ulwick

Tony is the pioneer of Jobs-to-be-Done Theory, inventor of the Outcome-Driven Innovation® (ODI) process, and founder and CEO of Strategyn. Philip Kotler calls Tony “the Deming of innovation” and Clayton Christensen credits him with “bringing predictability to innovation.” Published in Harvard Business Review and MIT Sloan Management Review, Tony is also the author of 2 best sellers: What Customers Want and JOBS TO BE DONE: Theory to Practice.

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